--- title: Hypnos Hooide: A Sweatshirt With an Inflatable Hood description: Hypnos Hoodie is a sweatshirt with an inflatable hood on Kickstarter canonical: https://time.com/4166941/inflatable-hoodie-kickstarter/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2016-01-04T22:58:09.000Z article:modified_time: 2026-04-13T07:28:16.254Z og:title: This Sweatshirt That's Also a Pillow Is Blowing Up on Kickstarter og:description: Talk about a sleeper hit! og:url: https://time.com/4166941/inflatable-hoodie-kickstarter/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde084ddb7865bdbe/698877782dce01b1b49e72c3/hoodie-sweatshirt-hypnos.jpg?branch=production&width=1080&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: hoodie-sweatshirt-hypnos og:type: article twitter:card: summary_large_image twitter:title: This Sweatshirt That's Also a Pillow Is Blowing Up on Kickstarter twitter:description: Talk about a sleeper hit! twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde084ddb7865bdbe/698877782dce01b1b49e72c3/hoodie-sweatshirt-hypnos.jpg?branch=production&width=1080&quality=75&auto=webp&crop=16:9 ---  # This Sweatshirt That's Also a Pillow Is Blowing Up on Kickstarter  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jan 4, 2016 10:58 PM UTC  Hypnos Hoodie  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jan 4, 2016 10:58 PM UTC Thanks to people who would like to be able to nap anytime, anywhere, a crowdsourcing campaign for a sweatshirt with an inflatable hood has raised more than $60,000 — more than double its $30,000 goal — since it launched on Kickstarter in November. Backers who pledged $49 are expected to get their items by the end of March, while the retail price for customers who order after inventory arrives will be somewhere between $59-$100, according to the “Hypnos Hoodie” co-founder Josh Woodle of Los Angeles. Above is a rather dramatic commercial for The Hypnos Hoodie, featuring puns like “we believe that we truly can elevate small aspects of life.” The item is similar to 2013’s [“Travel HoodiePillow,”](http://newsfeed.time.com/2013/06/12/this-exists-the-hoodie-neck-pillow/) an inflatable [neck pillow](http://www.travelandleisure.com/style/travel-accessories/best-travel-pillows) made out of sweatshirt material that boasted adjustable drawstrings. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4166941/inflatable-hoodie-kickstarter/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4166941/inflatable-hoodie-kickstarter/"},"headline":"This Sweatshirt That's Also a Pillow Is Blowing Up on Kickstarter","datePublished":"2016-01-04T22:58:09.000Z","dateModified":"2026-04-13T07:28:16.254Z","description":"Talk about a sleeper hit!","url":"https://time.com/4166941/inflatable-hoodie-kickstarter/","keywords":["Newsfeed","society"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltde084ddb7865bdbe/698877782dce01b1b49e72c3/hoodie-sweatshirt-hypnos.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltde084ddb7865bdbe/698877782dce01b1b49e72c3/hoodie-sweatshirt-hypnos.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"hoodie-sweatshirt-hypnos","caption":"","creditText":"Hypnos Hoodie","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4166941/inflatable-hoodie-kickstarter/","name":"This Sweatshirt That's Also a Pillow Is Blowing Up on Kickstarter"}}]}] ```