--- title: Bread Face Blog: Woman Smashes Face into Bread on Instagram description: Because the Internet is a deeply, deeply weird place canonical: https://time.com/4166571/bread-face-instagram/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2016-01-04T21:21:13.000Z article:modified_time: 2026-08-04T08:02:55.624Z og:title: Instagram's Newest Celeb Is a Woman Smashing Her Face Into Bread og:description: Because the Internet is a deeply, deeply weird place og:url: https://time.com/4166571/bread-face-instagram/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Instagram's Newest Celeb Is a Woman Smashing Her Face Into Bread twitter:description: Because the Internet is a deeply, deeply weird place twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Instagram's Newest Celeb Is a Woman Who Smashes Her Face Into Bread > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: Are 'Multigrain' Foods More Healthful? [Watch (HLS stream): Are 'Multigrain' Foods More Healthful?](https://cdn.jwplayer.com/manifests/ITg864AL.m3u8) (2:38)  _Published 2015-05-15. The label 'multigrain' on products ranging from bread to chips makes them seem more healthful. But in fact it can be misleading. Learn how to avoid getting duped._ by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Jan 4, 2016 9:21 PM UTC by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Jan 4, 2016 9:21 PM UTC If you think Instagram is a place strictly for photos of sunsets, brunch and newly-engaged couples, you’re so wrong. Instagram is also a place for videos of a woman inexplicably smashing her face into bread. What’s more, it’s a place where these videos apparently have a large and dedicated audience. Say hello to [Bread Face Blog](https://www.instagram.com/breadfaceblog/), an Instagram account that features videos of the same woman pushing her face downward onto bread products ranging from challah to naan to classic Wonderbread. (She occasionally reviews each bread’s “face feel” on a [corresponding Tumblr.](http://breadfaceblog.tumblr.com/)) What’s most remarkable about this Instagram account is that after 23 posts, it’s racked up more than 31,000 followers. Oh, and every video features a carefully-selected pop song as the soundtrack. Not much is known about this mysterious woman, known as Bread Face, but we suspect she lives in New York City, as she has featured products from several Brooklyn and Manhattan eateries. In an anonymous [interview with _Maxim_](http://www.maxim.com/maxim-man/bread-face-blog-interview-2015-12), Bread Face explained why she thinks the account has attracted so much attention. “It makes people laugh! Also, I just can’t imagine anyone outright hating it,” she said. “I mean, the worst reaction is to roll your eyes and scoff at the Internet but even then, you’ll probably still queue up another one.” Bread Face has apparently gotten advice on how to market and monetize the account, but she’s not interested in that. “It’s all really great advice but I take a step back and…it’s just ridiculous,” she said. “You’re talking about me putting my face in bread. And it’s crazy how quickly something that makes you happy can easily turn into a chore so I would hate for that to happen.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4166571/bread-face-instagram/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4166571/bread-face-instagram/"},"headline":"Instagram's Newest Celeb Is a Woman Who Smashes Her Face Into Bread","datePublished":"2016-01-04T21:21:13.000Z","dateModified":"2026-08-04T08:02:55.624Z","description":"Because the Internet is a deeply, deeply weird place","url":"https://time.com/4166571/bread-face-instagram/","keywords":["Newsfeed","Internet"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4166571/bread-face-instagram/","name":"Instagram's Newest Celeb Is a Woman Who Smashes Her Face Into Bread"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Are 'Multigrain' Foods More Healthful?","description":"The label 'multigrain' on products ranging from bread to chips makes them seem more healthful. 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