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# Instagram's Newest Celeb Is a Woman Who Smashes Her Face Into Bread

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<!-- video src="https://cdn.jwplayer.com/manifests/ITg864AL.m3u8" -->
## Video: Are 'Multigrain' Foods More Healthful?

[Watch (HLS stream): Are 'Multigrain' Foods More Healthful?](https://cdn.jwplayer.com/manifests/ITg864AL.m3u8) (2:38)

![Are 'Multigrain' Foods More Healthful?](https://cdn.jwplayer.com/v2/media/ITg864AL/poster.jpg?width=720)

_Published 2015-05-15. The label 'multigrain' on products ranging from bread to chips makes them seem more healthful. But in fact it can be misleading. Learn how to avoid getting duped._


by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Jan 4, 2016 9:21 PM UTC

by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Jan 4, 2016 9:21 PM UTC

If you think Instagram is a place strictly for photos of sunsets, brunch and newly-engaged couples, you’re so wrong. Instagram is also a place for videos of a woman inexplicably smashing her face into bread. What’s more, it’s a place where these videos apparently have a large and dedicated audience.

Say hello to [Bread Face Blog](https://www.instagram.com/breadfaceblog/), an Instagram account that features videos of the same woman pushing her face downward onto bread products ranging from challah to naan to classic Wonderbread. (She occasionally reviews each bread’s “face feel” on a [corresponding Tumblr.](http://breadfaceblog.tumblr.com/)) What’s most remarkable about this Instagram account is that after 23 posts, it’s racked up more than 31,000 followers.

Oh, and every video features a carefully-selected pop song as the soundtrack.


Not much is known about this mysterious woman, known as Bread Face, but we suspect she lives in New York City, as she has featured products from several Brooklyn and Manhattan eateries. In an anonymous [interview with _Maxim_](http://www.maxim.com/maxim-man/bread-face-blog-interview-2015-12), Bread Face explained why she thinks the account has attracted so much attention.

“It makes people laugh! Also, I just can’t imagine anyone outright hating it,” she said. “I mean, the worst reaction is to roll your eyes and scoff at the Internet but even then, you’ll probably still queue up another one.”

Bread Face has apparently gotten advice on how to market and monetize the account, but she’s not interested in that.

“It’s all really great advice but I take a step back and…it’s just ridiculous,” she said. “You’re talking about me putting my face in bread. And it’s crazy how quickly something that makes you happy can easily turn into a chore so I would hate for that to happen.”


## Transcript

[00:00] You're watching Everwell, know more, live better.
[00:04] [ MUSIC ]
[00:20] I buy multigrain cereals and multigrain breads because
[00:24] I think that they have more nutrients and more fiber. I
[00:27] think having the multigrains is, is better for us because
[00:30] there's a multitude of grains in there. And and get the
[00:34] variety. Good for you. Throwing away foods from
[00:38] crackers to cereal, probably proclaim themselves to be
[00:41] multi grain. We're suppose to eat more whole grains.
[00:44] So you think these foods would be better for us. But it
[00:47] turns out that multi grain label, often deserves to be
[00:50] taken with a grain of salt. In their natural
[00:54] state, grains consist of 3 parts Bran, germ and
[00:59] endosperm. When grains are refined to make white
[01:02] bread or regular pasta for example the bran and germ
[01:05] are stripped away and nutrients are lost, but whole
[01:09] grain food such as whole wheat bread and brown rice
[01:12] retain all parts of the grain along with the nutrients.
[01:16] Studies have linked whole grains to a lower risk of
[01:18] heart disease, diabetes, and colon cancer, so it's
[01:22] important to include them in your diet. The problem
[01:25] with multi- grain foods is that they're not necessarily
[01:28] whole grain. The name only indicates the food is made
[01:31] from several grains which may be refined. Similarly,
[01:36] labels such as nine grain or 12 grain or made with
[01:39] whole grain are no guarantee that a food is 100 %
[01:43] whole grain. The same goes if it's brown or involves
[01:47] wheat somehow. Also, don't be fooled by the word
[01:50] enriched. This just means that some nutrients have
[01:53] been added back to flour that's refined. [ MUSIC ]
[01:56] Overall, it's still less nutritious than whole grain. To be
[02:00] sure a food is truly whole grain, check the ingredients.
[02:04] The first one listed should contain the word whole.
[02:07] Another indicator on some products, is the 100 %
[02:11] whole grain stamp from the Whole Grains Council.
[02:13] [ NOISE ]
[02:15] Remember that foods like cookies and chips that are
[02:17] whole grain are still junk, so don't take the whole grain
[02:21] label as an excuse to over indulge. Whether a food is
[02:24] healthful depends on its overall nutritional make up,
[02:27] not an individual ingredient like whole grains. And
[02:31] that's the whole truth. Helping you be a healthy
[02:34] skeptic, I'm Robert Davis. [ MUSIC ]

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