Few people have dominated the media — particularly online — in 2015 like Donald Trump has. Mentions of the business mogul and Republican presidential candidate are nearly impossible to escape on the Internet, but a new Google Chrome extension called the Trump Filter aims to change that.
The add-on is available in the Chrome web store and has three adjustable levels of filtration — mild, aggressive and vindictive — for the level Donald Trump references that it finds and eliminates from one’s web browsing experience, CNNMoney reports.
The filter was created by Brooklyn-based self-proclaimed “Internet Mathemagician” Rob Spectre, who says he created it not at the behest of any political entity (or anyone else) but “out of a profound sense of annoyance and patriotic duty.”
Spectre’s goal behind the extension’s creation is reportedly to transfer the spotlight from Trump to other candidates, as well as the issues America is facing in the lead-up to next year’s presidential election.
“I hope folks will take this opportunity to learn more about the wide field of candidates out there,” he told CNNMoney. “People are looking to turn him off.”
[CNNMoney]
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Write to Rishi Iyengar at rishi.iyengar@timeasia.com