Donald Trump often brags about not spending any money on campaign ads, but that is about to change.
According to a report by Fox News, Trump’s campaign is planning an ad blitz that could cost more than $2 million a week. The money for the ad buy will come out of Trump’s own fortune: “Our Super PAC is Donald Trump’s bank account,” an unnamed adviser told Fox.
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The business mogul seemed to confirm the report Tuesday, tweeting that he is going to “spend big” in key states:
He then snuck in a jab at rival Jeb Bush, whose super PAC has far outspent the other candidates:
According to Fox, the ads will focus on Trump’s position on key issues, since most viewers will already be familiar with his personal background.
Read More: Here’s How Much Free Publicity Donald Trump Gets
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