The Beatles’ back catalogue of hits was played 50 million times in its first 48 hours of release to online music platforms.
After a delay over rights and contracts, all 224 songs from the band’s studio albums were made made available on Christmas Eve to nine online streaming sites, including Amazon Prime, Spotify and Tidal.
The Daily Mail reports that 65% of the Beatles’ online listeners were under the age of 34.
Analytics company Brandwatch identified the track ‘Come Together’ as the most popular Beatles song, which was streamed 1.8 million times.
More Must-Read Stories From TIME
- How an Online Pharmacy Sold Millions Worth Of Dubious COVID-19 Drugs — While Patients Paid the Price
- Why Literally Millions of Americans Are Quitting Their Jobs
- Meet the Women Participating in the Study That Could Change Future of Breast Cancer
- Inside the Battle for the Hearts and Minds of Tomorrow's Business Leaders
- An Innovative Washington Law Aims to Get Foreign-Trained Doctors Back in Hospitals
- Why the Ex-Husband of a Missing Chinese Billionaire Is Risking All to Tell Their Story
- Timothée Chalamet Wants You to Wear Your Heart on Your Sleeve