--- title: Taco Bell President Talks Breakfast Menu, Justin Bieber on Reddit AMA description: According to the franchise's president in a Reddit AMA canonical: https://time.com/41606/taco-bell-justin-bieber/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2014-03-28T14:57:14.000Z article:modified_time: 2026-04-13T07:08:17.334Z og:title: Canadians Will Get a Taco Bell Breakfast Menu If And Only If They Take Justin Bieber Back og:description: According to the franchise's president in a Reddit AMA og:url: https://time.com/41606/taco-bell-justin-bieber/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf05e9634bdcf22d0/698687db169ab020eb2787d5/bieber.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1500 og:image:height: 844 og:image:alt: justin bieber og:type: article twitter:card: summary_large_image twitter:title: Canadians Will Get a Taco Bell Breakfast Menu If And Only If They Take Justin Bieber Back twitter:description: According to the franchise's president in a Reddit AMA twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf05e9634bdcf22d0/698687db169ab020eb2787d5/bieber.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Canadians Will Get a Taco Bell Breakfast Menu If and Only If They Take Justin Bieber Back > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Mar 28, 2014 2:57 PM UTC  Frazer Harrison / Getty Images by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Mar 28, 2014 2:57 PM UTC Yesterday, Taco Bell rolled out its highly anticipated [breakfast menu](http://time.com/9483/behold-taco-bells-waffle-taco/) and, naturally, the chain’s president, Brian Niccol, took to Reddit to host an AMA (ask me anything) about the new offerings. The best part of the spirited question-and-answer session came when one user [asked](http://www.reddit.com/r/IAmA/comments/21il1d/i%5Fam%5Fbrian%5Fniccol%5Fpresident%5Fof%5Ftaco%5Fbell%5Ftoday%5Fis/cgddili), “Only to America? When is this coming to Canada?” Niccol responded with some pretty solid snark by saying, “When you take Justin Bieber back.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/41606/taco-bell-justin-bieber/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/41606/taco-bell-justin-bieber/"},"headline":"Canadians Will Get a Taco Bell Breakfast Menu If and Only If They Take Justin Bieber Back","datePublished":"2014-03-28T14:57:14.000Z","dateModified":"2026-04-13T07:08:17.334Z","description":"According to the franchise's president in a Reddit AMA","url":"https://time.com/41606/taco-bell-justin-bieber/","keywords":["Newsfeed","reddit","Justin Bieber","Canada","Taco Bell","celebrity"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf05e9634bdcf22d0/698687db169ab020eb2787d5/bieber.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf05e9634bdcf22d0/698687db169ab020eb2787d5/bieber.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"justin bieber","caption":"justin bieber","creditText":"Frazer Harrison / Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/41606/taco-bell-justin-bieber/","name":"Canadians Will Get a Taco Bell Breakfast Menu If and Only If They Take Justin Bieber Back"}}]}] ```