--- title: Fashion of the 1960s and 1970s as Seen on the Cover of LIFE description: Take a look back through fashion history with some of LIFE Magazine's best fashion covers of those revolutionary decades canonical: https://time.com/4160215/1960s-1970s-life-fashion/ author: Lily Rothman article:opinion: false article:content_tier: free article:published_time: 2016-06-06T12:00:48.000Z article:modified_time: 2026-05-11T04:46:44.754Z og:title: Fashion of the 1960s and 1970s as Seen on the Cover of LIFE og:description: Take a look back through fashion history with some of LIFE Magazine's best fashion covers of those revolutionary decades og:url: https://time.com/4160215/1960s-1970s-life-fashion/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltadcda83958335ebe/698876bb3c16391c7945b543/151223-life-covers-09.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: August 22, 1969 cover of LIFE magazine. og:type: article twitter:card: summary_large_image twitter:title: Fashion of the 1960s and 1970s as Seen on the Cover of LIFE twitter:description: Take a look back through fashion history with some of LIFE Magazine's best fashion covers of those revolutionary decades twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltadcda83958335ebe/698876bb3c16391c7945b543/151223-life-covers-09.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Celebrate the Fashions of the 1960s and '70s With LIFE Magazine by [Lily Rothman](https://time.com/author/lily-rothman/) and [Liz Ronk](https://time.com/author/liz-ronk/) Jun 6, 2016 12:00 PM UTC  Aug. 22, 1969 cover of LIFE magazine. Aug. 22, 1969 cover of LIFE magazine.Vernon Merritt III—LIFE Magazine by [Lily Rothman](https://time.com/author/lily-rothman/) and [Liz Ronk](https://time.com/author/liz-ronk/) Jun 6, 2016 12:00 PM UTC As the Council of Fashion Designers of America gathers on Monday for its [annual fashion awards](http://cfda.com/cfda-fashion-awards), it will be an occasion to praise those whose contributions to the world of style has been outstanding this year. But to find out whether their achievements will make a mark on fashion history, we’ll have to wait a while. When it comes to American clothing of the 1960s and 1970s, however, the verdict is already in. Those decades made their indelible mark on the way the nation dresses, from big-picture changes (the general move toward more casual dress, for example) to the smallest details (monokinis: [still a thing](http://www.glamour.com/gallery/monokini-swim-trend).) **MORE:** [See the Best Fashions of the 1950s](http://time.com/4143569/see-the-best-fashions-of-the-1950s) But, as these covers show, the fashions of the ’60s and ’70s were hardly monolithic. From mod maxi dresses and matching trouser suits to minidresses and 1950s nostalgia, the look of LIFE was ever-changing.  Sept. 26, 1960 cover of LIFE magazine. Milton H. Greene—LIFE Magazine  Dec. 1, 1961 cover of LIFE magazine. Mark Kauffman—LIFE Magazine  Aug. 30, 1963 cover of LIFE magazine. Carlo Bavagnoli—LIFE Magazine  Sept. 2, 1966 cover of LIFE magazine. Jean-Claude Sauer—LIFE Magazine  Jan. 27, 1967 cover of LIFE magazine. Howell Conant—LIFE Magazine  Aug. 18, 1967 cover of LIFE magazine. Franco Rubartelli—LIFE Magazine  Sept. 27, 1968 cover of LIFE magazine. Norman Parkinson—LIFE Magazine  Jan. 12, 1968 cover of LIFE magazine. Greene-Eula—LIFE Magazine  Aug. 22, 1969 cover of LIFE magazine. Vernon Merritt III—LIFE Magazine  Oct. 17, 1969 cover of LIFE magazine. Yale Joel—LIFE Magazine  March 13, 1970 cover of LIFE magazine. Milton H. Greene—LIFE Magazine  July 10, 1970 cover of LIFE magazine. Co Rentmeester—LIFE Magazine  Aug. 21, 1970 cover of LIFE magazine. John Dominis—LIFE Magazine  Dec. 10, 1971 cover of LIFE magazine. Berry Berenson—LIFE Magazine  June 2, 1972 cover of LIFE magazine. Bill Eppridge—LIFE Magazine  June 18, 1972 cover of LIFE magazine. Bill Ray—LIFE Magazine  July 28, 1972 cover of LIFE magazine. Douglas Kirkland—LIFE Magazine ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4160215/1960s-1970s-life-fashion/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4160215/1960s-1970s-life-fashion/"},"headline":"Celebrate the Fashions of the 1960s and '70s With LIFE Magazine","datePublished":"2016-06-06T12:00:48.000Z","dateModified":"2026-05-11T04:46:44.754Z","description":"From hemlines to hula hoops","url":"https://time.com/4160215/1960s-1970s-life-fashion/","keywords":["fashion","Newsfeed","photography","LIFE Magazine"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltadcda83958335ebe/698876bb3c16391c7945b543/151223-life-covers-09.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Lily Rothman","jobTitle":"Rothman is managing editor at TIME.","url":"https://time.com/author/lily-rothman/"},{"@type":"Person","name":"Liz Ronk","jobTitle":null,"url":"https://time.com/author/liz-ronk/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltadcda83958335ebe/698876bb3c16391c7945b543/151223-life-covers-09.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"August 22, 1969 cover of LIFE magazine.","caption":"August 22, 1969 cover of LIFE magazine.","creditText":"Vernon Merritt III—LIFE Magazine","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/fashion/","name":"fashion"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4160215/1960s-1970s-life-fashion/","name":"Celebrate the Fashions of the 1960s and '70s With LIFE Magazine"}}]}] ```