--- description: All you need is your email address and your phone. title: This Is Google's New Strategy to Kill Passwords image: https://static.time.com/v3/assets/bltea6093859af6183b/bltef4891e72c96090b/698876a1a988cabf526b5da3/google-logo.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # This Is Google's New Strategy to Kill Passwords by [Devin Coldewey / NBC News](/author/nbc-news/) ## Devin Coldewey / NBC News Update your preferences in [Account Settings](/account/preferences/) Close Dec 22, 2015 9:03 PM CUT  The Google logo is displayed at the Google headquarters on Sept. 2, 2015 in Mountain View, Calif. The Google logo is displayed at the Google headquarters on Sept. 2, 2015 in Mountain View, Calif.Justin Sullivan—Getty Images by [Devin Coldewey / NBC News](/author/nbc-news/) ## Devin Coldewey / NBC News Update your preferences in [Account Settings](/account/preferences/) Close Dec 22, 2015 9:03 PM CUT Google is testing out a new way to log into its services that requires no password, just a couple taps on your phone. The new method could be handy when logging in from a new location like a friend’s computer, if your password is long or complicated, or you’ve just forgotten it. Instead, you just put in your email address (assuming you remember that) and Google will ping your phone with a notification that you must answer. The feature was originally [discovered by Reddit user Rohit Paul](https://www.reddit.com/r/Android/comments/3xrrli/just%5Fgot%5Fearly%5Faccess%5Fto%5Flog%5Finto%5Fgoogle%5Faccount/ "undefined"), who posted details to the Android community at the social news site. Google… [Read the rest of the story from our partners at NBC News](http://www.nbcnews.com/tech/internet/google-tests-password-free-logins-using-just-your-phone-n484561?cid=par-time%5F20151222 "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4159367/google-no-password-login/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4159367/google-no-password-login/"},"headline":"This Is Google's New Strategy to Kill Passwords","datePublished":"2015-12-22T21:03:37.000Z","dateModified":"2026-04-13T08:07:09.187Z","description":"All you need is your email address and your phone","url":"https://time.com/4159367/google-no-password-login/","keywords":["Tech","Gadgets","Smartphones","Google","Security"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltef4891e72c96090b/698876a1a988cabf526b5da3/google-logo.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Devin Coldewey / NBC News"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltef4891e72c96090b/698876a1a988cabf526b5da3/google-logo.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Google Updates Its Logo","caption":"The Google logo is displayed at the Google headquarters on Sept. 2, 2015 in Mountain View, Calif.","creditText":"Justin Sullivan—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4159367/google-no-password-login/","name":"This Is Google's New Strategy to Kill Passwords"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Tech Time: Is Face Scanning the Future of Security?","description":"Using Biometrics, some companies are making it so that you never have to remember a password again. But is it really the most secure method? TIME Tech Editor Alex Fitzpatrick weighs in.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/kCXAmgKD/poster.jpg?width=720","uploadDate":"2015-08-24T13:07:53.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/kCXAmgKD.m3u8","embedUrl":"https://time.com/4159367/google-no-password-login/","duration":"PT1M53S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4159367/google-no-password-login/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```