LATINO VOTE
This expanding demographic voted 71% for Barack Obama in ’12.
[The following text appears within a chart. Please see your hard copy for actual chart.]
23.3m
Eligible Latino voters
20m
10
Latino votes cast
0
’88
’96
’04
’12
Jeb Bush and Marco Rubio argue the GOP must make Latino inroads to win. Fluent Spanish and family roots could help.
YOUTH & MINORITY VOTE
Obama proved twice that he could get these groups to the polls.
Obama’s margin of victory in 2012 among …
+23
18-to-29-year-olds
+62
Nonwhites
IN PERCENTAGE POINTS
Hillary Clinton hopes to repeat Obama’s success by talking about gun control, justice reform and college aid.
WHITE EVANGELICAL VOTE
Churchgoers are a reliable, though static, core of the GOP base.
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Evangelicals who voted Republican
20.3m
22.0m
23.5m
’04
’08
’12
BUSH
MCCAIN
ROMNEY
Ted Cruz argues that his hard-right message will bring the roughly half of born-again Christians who don’t vote to the ballot box.
NO-TURNOUT VOTE
Only 55% of eligible voters cast a ballot in ’12, down from 58% in ’08.
[The following text appears within a chart. Please see your hard copy for actual chart.]
106m
Voting-age population who did not vote
’88
’96
’04
’12
100m
50
0
Donald Trump cites ratings for GOP debates and his TV show The Apprentice to argue he can turn out those who tune out politics.
SOURCES: PEW; NEW YORK TIMES; UCSB; CORNELL UNIVERSITY
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