This Startup Will Pay for Your Wedding While Betting on Your Divorce

Are you confident that your marriage will last forever? Are you willing to bet on it? If so, then new Seattle startup Swanluv has a deal for you.

Starting in February, Swanluv will give eligible couples up to $10,000 to fund their wedding. But if the marriage ends, that money has to be paid back — with interest. The company will review candidates’ relationships and set an interest rate based on their compatibility, according to the Washington Post. And while co-founder Scott Avy wouldn’t reveal the compatibility criteria or the spectrum of interest, he said that the numbers “won’t be too crazy.”

The couples who live happily ever after don’t have to pay a cent back, so the success of Swanluv depends on a lot of heartbreak. But the startup won’t directly benefit from divorce. The repaid loans will go toward paying for another pair’s wedding while the company brings in revenue by selling ads.

“Swans, they mate for life,” said Avy. “That’s what we’re trying to get behind, everlasting marriage.”