• World

A Company Is Selling Bottled Canadian Air to China

1 minute read

A Canadian startup company thinks it has a solution to China’s severe smog problem: It’s selling bottled clean air from the Rocky Mountains.

The company Vitality Air says it sold out its first batch of 500 canisters of fresh air from the town of Banff and it’s taking orders for the next shipment of 1,000 bottles, CNN reports. Prices range from $14 to $20 per bottle, depending on the size.

While smog is a very serious problem in China right now—a “red alert” due to poor air quality closed schools in Beijing last week—experts believe filtration, not importation, is the answer.


More Must-Reads from TIME

Contact us at letters@time.com