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# Now Instagram Husbands Have the Support Group They've Always Needed

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<!-- video src="https://cdn.jwplayer.com/manifests/upg5cCmb.m3u8" -->
## Video: The CEO of Instagram on the The App’s First Photo Ever

[Watch (HLS stream): The CEO of Instagram on the The App’s First Photo Ever](https://cdn.jwplayer.com/manifests/upg5cCmb.m3u8) (0:38)

![The CEO of Instagram on the The App’s First Photo Ever](https://cdn.jwplayer.com/v2/media/upg5cCmb/poster.jpg?width=720)

_Published 2015-10-01. Five years ago today on July 16, 2010, Instagram CEO and co-founder Kevin Systrom took a picture of a dog in Mexico near a taco stand, with a guest appearance by his girlfriend’s foot._


by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Dec 8, 2015 9:31 PM UTC

by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Dec 8, 2015 9:31 PM UTC

A new spoof video is advertising a support group for guys who are stuck taking pictures for their wives’ Instagram accounts.

“Behind every cute girl on Instagram is a guy like me… and a brick wall,” says Jeff, who identifies as an Instagram Husband. Turns out, these dudes are everywhere—and they need support.

Some of these Instagram Husbands claim to be thrilled about their duties—which include snapping tons of pictures, helping choreograph the perfect shots, and commenting on every upload. But others are starting to get worn down—and they’re sick of being human selfie sticks.

“My job is to make her look good,” one of them says.

“Last year for Christmas I actually got her a selfie stick and then she got mad at me because she thought I was just trying to get out of taking photos,” another says. “Of course I’m trying to get out of taking your f—ing photo.”

Boyfriends and husbands of the world who’ve ever been scolded for taking a sip of their cappuccino before it was properly photographed, this video is for you.


## Transcript

The first photo I ever posted on Instagram is in some ways the prototypical Instagram photo. It's of a dog and of a foot. I had been working on this app on the side with my co- founder I have been prototyping filters. And this was the first shot I took with a filter called Xpro 2 today. It still exists in the app Had I known it would have been the first photo posted on Instagram as it is today I think I would have tried a little harder but I just was testing it out. I uploaded it and the rest is history, I guess.

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