--- title: American Poll Majority Says Trump is Hurting GOP Brand description: Half of Americans believe that his rhetoric is 'insulting and offensive.' canonical: https://time.com/4138324/poll-majority-trump-hurting-gop/ author: NBC News article:opinion: false article:content_tier: free article:published_time: 2015-12-07T15:16:25.000Z article:modified_time: 2026-02-22T13:09:23.381Z article:section: Politics og:title: American Poll Majority Says Trump is Hurting GOP Brand og:description: Half of Americans believe that his rhetoric is 'insulting and offensive' og:url: https://time.com/4138324/poll-majority-trump-hurting-gop/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc428a2d75f031393/698873ffab6d7766376a770c/donald-trump-december-2015.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Donald Trump, December 2015, Iowa og:type: article twitter:card: summary_large_image twitter:title: American Poll Majority Says Trump is Hurting GOP Brand twitter:description: Half of Americans believe that his rhetoric is 'insulting and offensive' twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc428a2d75f031393/698873ffab6d7766376a770c/donald-trump-december-2015.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Majority of Americans Say Trump Is Hurting GOP Brand by [Carrie Dann / NBC News](/author/nbc-news/) ## Carrie Dann / NBC News Dec 7, 2015 3:16 PM CUT  Donald Trump December 5, 2015 in Davenport, Iowa. Donald Trump December 5, 2015 in Davenport, Iowa.Getty Images by [Carrie Dann / NBC News](/author/nbc-news/) ## Carrie Dann / NBC News Dec 7, 2015 3:16 PM CUT A majority of Americans – and an even greater majority of Latinos – say that GOP frontrunner Donald Trump is hurting the Republican Party’s image, and half of Americans believe that his rhetoric is “insulting and offensive,” a new MSNBC/Telemundo/Marist poll shows. According to the poll, 58 percent of adults say that Trump has marred the GOP’s reputation, compared to just 24 percent who say he is helping its image. Among Hispanics, that margin is 65 percent compared to just 16 percent who say he has helped the party. Republicans are divided on the question, with 43 percent saying Trump is helping the GOP’s image and 40 percent… [_Read the rest of this story from our partners at NBC News._](http://www.nbcnews.com/meet-the-press/poll-majority-says-trump-hurting-gop-brand-n474586?cid=par-time-article%5F20141002 "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4138324/poll-majority-trump-hurting-gop/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4138324/poll-majority-trump-hurting-gop/"},"headline":"Majority of Americans Say Trump Is Hurting GOP Brand","datePublished":"2015-12-07T15:16:25.000Z","dateModified":"2026-02-22T13:09:23.381Z","description":"Half of Americans believe that his rhetoric is 'insulting and offensive'","url":"https://time.com/4138324/poll-majority-trump-hurting-gop/","keywords":["2016 Election","2016 Election topic","Republican Party","GOP","Donald Trump"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc428a2d75f031393/698873ffab6d7766376a770c/donald-trump-december-2015.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Carrie Dann / NBC News"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc428a2d75f031393/698873ffab6d7766376a770c/donald-trump-december-2015.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Donald Trump, December 2015, Iowa","caption":"Donald Trump, December 2015, Iowa","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/2016-election/","name":"2016 Election"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4138324/poll-majority-trump-hurting-gop/","name":"Majority of Americans Say Trump Is Hurting GOP Brand"}}]}] ```