A German supermarket released a tearjerker ad that shows an elderly man faking his own death so all of his kids will come home for the holidays. The spot starts off with his daughter and grandchildren calling to say they won’t be able to visit him this year and then proceeds to show each of his other kids’ reactions to hearing that he has passed away. When they all go to his house, he appears, saying “How else could I have brought you all together? Mmh?” It’s an ad that’s guaranteed to make you feel all the feelings—confusion, anger, sadness and more.
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Write to Olivia B. Waxman at olivia.waxman@time.com