--- title: Here's Why Ted Cruz's Facebook Ad Looks Familiar description: A recent Facebook ad from Texas Sen. Ted Cruz recalls a famous image of Teddy Roosevelt. canonical: https://time.com/4122535/ted-cruz-roosevelt-ad/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2015-11-20T18:32:03.000Z article:modified_time: 2026-08-19T07:43:47.131Z article:section: History og:title: Here's Why Ted Cruz's Facebook Ad Looks Familiar og:description: A recent Facebook ad from Texas Sen. Ted Cruz recalls a famous image of Teddy Roosevelt og:url: https://time.com/4122535/ted-cruz-roosevelt-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdf10b73116b56ff3/69887230cd1bba462d6fe37e/ted-cruz-boxing-ad.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: An online ad shows Texas Sen. Ted Cruz in an empty boxing ring waiting to face President Obama. og:type: article twitter:card: summary_large_image twitter:title: Here's Why Ted Cruz's Facebook Ad Looks Familiar twitter:description: A recent Facebook ad from Texas Sen. Ted Cruz recalls a famous image of Teddy Roosevelt twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdf10b73116b56ff3/69887230cd1bba462d6fe37e/ted-cruz-boxing-ad.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Here's Why Ted Cruz's Facebook Ad Looks Familiar > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. A TIME subscription provides full access to that journalism in print and digital, from $20 a year, and can be cancelled at any time. 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They are at time.com/newsletters and are separate from a paid subscription. by [Ryan Teague Beckwith](https://time.com/author/ryan-teague-beckwith/) ## Ryan Teague Beckwith Nov 20, 2015 6:32 PM UTC  An online ad shows Texas Sen. Ted Cruz in an empty boxing ring waiting to face President Obama. An online ad shows Texas Sen. Ted Cruz in an empty boxing ring waiting to face President Obama. Courtesy of the Cruz campaign by [Ryan Teague Beckwith](https://time.com/author/ryan-teague-beckwith/) ## Ryan Teague Beckwith Nov 20, 2015 6:32 PM UTC If you’re a conservative who uses Facebook, you may have seen a recent ad from Texas Sen. Ted Cruz’s campaign. “Mr. President – stop the insults and debate me anytime, anyplace on defending America,” it says. “Click If You Want Obama to Debate!” Accompanying the sponsored post, which has received thousands of likes, is an image (seen at right) of the Republican presidential candidate wearing boxing gloves, lounging across from an empty stool labeled “Obama” in a boxing ring. The ad refers to a very recent clash between politicians: President Obama’s criticism of Republican presidential candidates’ calls for barring or limiting Syrian refugees into the country in the wake of the Paris attacks.  The cartoon image of Teddy Roosevelt as a boxer between rounds is the cover art for Puck magazine issue June 1, 1904 in New York City. (Photo by Transcendental Graphics/Getty Images) Transcendental Graphics—Getty Images But if the image looks familiar, that’s because it’s a direct reference to a much earlier moment in American political history and an illustration of another famous Republican, Teddy Roosevelt. In June of 1904, Roosevelt was running for president, after serving out the term of assassinated President William McKinley, whose vice president he had been. A progressive, TR had successfully taken control of the Republican Party, especially after the death of conservative arch-rival Sen. Mark Hanna. _Puck_, a humor magazine that often featured political satire, commemorated Roosevelt’s coronation at that month’s Republican convention with a cover featuring him lounging, well, puckishly, in an empty boxing ring, waiting for a Democratic opponent. “‘Terrible Teddy’ Waits for ‘The Unknown,'” the caption read. The Democratic convention wouldn’t be held until the following month, and its crowded field led to a contentious process. Roosevelt ended up facing off against New York Judge Alton B. Parker, defeating him 336-140 in the Electoral College. **Read More:** [_Republicans Hit Back at President Obama Over Refugee Criticism_](http://time.com/4118395/barack-obama-republicans-isis-refugees/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4122535/ted-cruz-roosevelt-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4122535/ted-cruz-roosevelt-ad/"},"headline":"Here's Why Ted Cruz's Facebook Ad Looks Familiar","datePublished":"2015-11-20T18:32:03.000Z","dateModified":"2026-08-19T07:43:47.131Z","description":"A recent Facebook ad from Texas Sen. 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