--- description: It will also incorporate HoloLens into the car-buying experience title: Microsoft Is Developing Driverless Car Technology With Volvo image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8dc7c6138708ee46/69887226cd1bba7b4f6fe361/gettyimages-491549510.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Microsoft Is Developing Driverless Car Technology With Volvo by [Victor Luckerson](/author/victor-luckerson/) ## Victor Luckerson Update your preferences in [Account Settings](/account/preferences/) Close Nov 20, 2015 3:29 PM CUT  A new virtual reality gaming head set titled the Microsoft HoloLens sit on display at a media event for new Microsoft products on October 6, 2015 in New York City. A new virtual reality gaming head set titled the Microsoft HoloLens sit on display at a media event for new Microsoft products on October 6, 2015 in New York City.Andrew Burton—Getty Images by [Victor Luckerson](/author/victor-luckerson/) ## Victor Luckerson Update your preferences in [Account Settings](/account/preferences/) Close Nov 20, 2015 3:29 PM CUT Microsoft has entered into a partnership with Volvo to develop new car technologies that could include self-driving vehicles. The two companies will also work to incorporate Microsoft’s augmented-reality device HoloLens into the car-buying experience. In the future, customers might be able to use the HoloLens headsets to configure a three-dimensional figure of their new cars. Using the technology, car salesmen might be able to build pop-up dealerships far away from car showrooms as customers interact with virtual representations of their vehicles. “We are thrilled to be working with Volvo Cars to reimagine what is possible in car design, discovery and purchasing,” Scott Erickson, senior director for HoloLens said in a [statement](https://www.media.volvocars.com/global/en-gb/media/pressreleases/169675/volvo-cars-to-develop-next-generation-automotive-technologies-with-microsoft "undefined"). “We are excited to be at this intersection of technology and human-centric design with Volvo.” Volvo is planning to roll out 100 self-driving cars in Sweden by 2017\. The two companies will be competing in the space with traditional automakers like Ford, as well as tech companies such as Google and Apple. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4122084/microsoft-diverless-car-volvo/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4122084/microsoft-diverless-car-volvo/"},"headline":"Microsoft Is Developing Driverless Car Technology With Volvo","datePublished":"2015-11-20T15:29:23.000Z","dateModified":"2026-04-13T08:06:59.812Z","description":"It will also incorporate HoloLens into the car-buying experience","url":"https://time.com/4122084/microsoft-diverless-car-volvo/","keywords":["Tech","Innovation","Autos","driverless cars","self-driving cars","hololens"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8dc7c6138708ee46/69887226cd1bba7b4f6fe361/gettyimages-491549510.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Victor Luckerson","jobTitle":null,"url":"https://time.com/author/victor-luckerson/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8dc7c6138708ee46/69887226cd1bba7b4f6fe361/gettyimages-491549510.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Microsoft Unveils New Devices Powered By Windows 10","caption":"Microsoft Unveils New Devices Powered By Windows 10","creditText":"Andrew Burton—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4122084/microsoft-diverless-car-volvo/","name":"Microsoft Is Developing Driverless Car Technology With Volvo"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Driverless Cars: The Future of Driving","description":"Predictions about a future in which cars that will drive themselves have been staples of everything from science fiction to pop culture to corporate PR for decades. 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