--- title: Moschino Barbie Ad: Watch Boy Break Down Gender Stereotypes description: “Moschino Barbie is so fierce!” the boy exclaims canonical: https://time.com/4116016/moschino-boy-barbie/ author: Entertainment Weekly article:opinion: false article:content_tier: free article:published_time: 2015-11-17T14:49:18.000Z article:modified_time: 2026-04-13T07:26:58.537Z og:title: Watch a Boy Break Down Gender Stereotypes in a Moschino Barbie Ad og:description: “Moschino Barbie is so fierce!” the boy exclaims og:url: https://time.com/4116016/moschino-boy-barbie/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2f83edaa2057dbec/69887175cd1bba05186fe25b/screen-shot-2015-11-17-at-9-42-14-am.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2852 og:image:height: 1604 og:image:alt: Screen Shot 2015-11-17 at 9.42.14 AM og:type: article twitter:card: summary_large_image twitter:title: Watch a Boy Break Down Gender Stereotypes in a Moschino Barbie Ad twitter:description: “Moschino Barbie is so fierce!” the boy exclaims twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2f83edaa2057dbec/69887175cd1bba05186fe25b/screen-shot-2015-11-17-at-9-42-14-am.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Watch a Boy Break Down Gender Stereotypes in a Moschino Barbie Ad > Sponsored content. 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Molly Smith / Entertainment Weekly](https://time.com/author/entertainment-weekly/) ## C. Molly Smith / Entertainment Weekly Nov 17, 2015 2:49 PM UTC Mattel and Moschino are breaking down barriers with their Moschino Barbie by featuring a boy in a new ad. In the ad (above), the boy and two girls excitedly talk about the new collector doll, donning an edgy all-black ensemble with gold jewelry as the cherry on top. “Moschino Barbie is so fierce!,” the boy exclaims, soon wrapping it all up with a super smooth wink. Moschino Barbie was made available on Nov. 9 — along with an accompanying, exclusive eight-piece Moschino collection — and sold out almost instantly. “MOSCHINO BARBIE SOLD OUT IN LESS THAN AN HOUR ! WOW ! BARBIE AND I THANK U FOR ALL THE LOVE ! #MOSCHINOBARBIE,” Moschino creative director Jeremy Scott posted to his Instagram. _This_ [_article_](http://www.ew.com/article/2015/11/16/moschino-barbie-breaks-down-barriers-featuring-young-boy-ad) _originally appeared on_ [_EW.com_](http://www.ew.com/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4116016/moschino-boy-barbie/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4116016/moschino-boy-barbie/"},"headline":"Watch a Boy Break Down Gender Stereotypes in a Moschino Barbie Ad","datePublished":"2015-11-17T14:49:18.000Z","dateModified":"2026-04-13T07:26:58.537Z","description":"“Moschino Barbie is so fierce!\"","url":"https://time.com/4116016/moschino-boy-barbie/","keywords":["Newsfeed","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2f83edaa2057dbec/69887175cd1bba05186fe25b/screen-shot-2015-11-17-at-9-42-14-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"C. 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