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A Brief History of Public Fascination With Hillary Clinton’s Hair

3 minute read

Hillary Clinton’s hair has been the subject of scrutiny this week, after a political journalist publicly questioned whether the presidential candidate wore a wig. Although Clinton’s hairstylist tried to put the question to rest (“she has the most amazing hair in the world”), this is not the first time Clinton’s hair has been in the national spotlight.

During Bill Clinton’s campaign for the White House and Hillary’s subsequent time as First Lady, she favored scrunchies and headbands, which were the focus of media scrutiny and have now become iconic. In 1994, TIME mused about Clinton’s changing hairstyles, “After months of White House turmoil and indecision, observers are beginning to wonder: When will Hillary Rodham Clinton settle on a hairstyle?” The piece included pictures of her “no-nonsense, working-mom shag” and the “short-lived Betty Crocker-style coif.”

But not everyone was pleased with the coverage of the First Lady’s ‘do. One TIME reader wrote back, “Tsk, tsk, TIME. I am more interested in what is in Hillary Clinton’s head than in what is on it. Shouldn’t you be too?”

Clinton herself is certainly aware of the the dialogue her hair engenders, and wrote in her 2003 book Living History, which TIME excerpted, about struggling to adapt to her new style spotlight:

For most of my life I had paid little attention to my clothes. I liked headbands. They were easy, and I couldn’t imagine that they suggested anything good, bad or indifferent about me to the American public. But during the [1992] campaign, some of my friends began a mission to spruce up my appearance. They brought me racks of clothes to try on, and they told me the headband had to go. What they understood, and I didn’t, was that a First Lady’s appearance matters.

More recently, Clinton bemoaned the gender double-standard applied to how women look. In an online Facebook question-and-answer session in July 2015, one woman asked Clinton, “I wonder about how the ‘hair and makeup tax’ affects other women — especially ones I admire in high-pressure, public-facing jobs.” She added that as a “young professional woman” she’d like to know how Clinton handles it while “staying focused on the ‘real’ work ahead.”

“Amen, sister — you’re preaching to the choir,” Clinton wrote back. “It’s a daily challenge. I do the best I can — and as you may have noticed, some days are better than others!”

But as the questions, debates, comments and critiques of Clinton’s hair continue, now with her as a candidate rather than a First Lady, her fans have a fashionable way to show their support: by wearing their very own Hillary Clinton scrunchies.

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Write to Tessa Berenson at tessa.Rogers@time.com