Some Christians have taken to social media channels to protest the new Starbucks holiday cup, which they say is conspicuously devoid of images of both Christmas and Jesus Christ himself. The new cup, which is shades of red with the Starbucks logo, showed up in stores late last month.
“Starbucks REMOVED CHRISTMAS from their cups because they hate Jesus,” wrote Joshua Feuerstein in a viral Facebook post with nearly 10 million views. In an accompanying video, Feuerstein encourages customers to give their name as “Merry Christmas” to force Starbucks employees to say the phrase. The movement had caught on by Sunday with the hashtag “MerryChristmasStarbucks” trending on Facebook.
Starbucks has offered special holiday cups since 1997 with designs varying from year to year. Jeffrey Fields, the company’s vice president of design and content, explained this year’s design as a “more open way to usher in the holidays.”
“Starbucks has become a place of sanctuary during the holidays,” he said in a press release. “We’re embracing the simplicity and the quietness of it.”
Go Inside Starbucks' Wild New 'Willy Wonka Factory of Coffee'
More Must-Reads from TIME
- Caitlin Clark Is TIME's 2024 Athlete of the Year
- Where Trump 2.0 Will Differ From 1.0
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Justin Worland at justin.worland@time.com