Facebook investors are smiling wide Thursday morning, as better-than-expected sales figures for the third quarter sent the company’s stock up more than 4.5% in pre-market trading.
Here are three quick stats from the company’s earnings report that highlight the company’s recent success.
1. More than 1 billion people use Facebook every day
Facebook says it now has 1,007,000,000 Daily Active Users, or DAUs. However, it’s worth noting a significant chunk of those users are in developing countries. Those users may be harder for the company to monetize.
2. 78% of Facebook’s ad revenue came from mobile in Q3
Like lots of other web companies, Facebook is primarily an advertising-supported business — it makes money because brands pay to show you pictures of cars and energy drinks along with photos of your coworkers’ kids. But unlike lots of other web companies, Facebook seems to have figured out how to make money from mobile. That’s important, because most Internet use now happens on mobile devices instead of desktops — indeed, an increasing share of Facebook users never use the desktop site at all. Facebook’s desktop ad revenue is actually down 8%.
3. 1 out of every 5 minutes spent on mobile in the U.S. is spent on a Facebook-owned app
That’s according to Sheryl Sandberg, Facebook’s Chief Operating Officer, who made the comment on Wednesday’s earnings call. She was specifically referring to Facebook’s primary mobile app and Instagram, the photo-sharing app Facebook bought in 2012 in a $1 billion deal. Take a second to appreciate how bonkers that stat really is: If any random American is using their mobile device at any given time, there’s a 20% chance he or she is on Facebook or Instagram.
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