--- title: Bernie Sanders First Campaign Ads description: The presidential campaign of Sen. Bernie Sanders announced Sunday that it will be releasing its first television ad starting Tuesday. canonical: https://time.com/4095868/bernie-sanders-first-campaign-ads/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2015-11-01T21:25:11.000Z article:modified_time: 2026-02-22T12:15:14.394Z article:section: Politics og:title: Bernie Sanders Releases First Campaign Ad og:description: "This ad marks the next phase of this campaign" og:url: https://time.com/4095868/bernie-sanders-first-campaign-ads/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltaa04857989e8f328/69886f188e060110824631d6/bernie-sanders-002.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: FAIRFAX, VA - OCTOBER 28: Democratic presidential candidate and U.S. Sen. Bernie Sanders (I-VT) speaks during a "National Student Town Hall" at George Mason University October 28, 2015 in Fairfax, Virginia. Sen. Sanders continued to campaign for the Dem og:type: article twitter:card: summary_large_image twitter:title: Bernie Sanders Releases First Campaign Ad twitter:description: "This ad marks the next phase of this campaign" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltaa04857989e8f328/69886f188e060110824631d6/bernie-sanders-002.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Bernie Sanders Releases First Campaign Ad  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Nov 1, 2015 9:25 PM UTC  Democratic presidential candidate and U.S. Sen. Bernie Sanders speaks during a "National Student Town Hall" at George Mason University in Fairfax, Va., on Oct. 28, 2015. Democratic presidential candidate and U.S. Sen. Bernie Sanders speaks during a "National Student Town Hall" at George Mason University in Fairfax, Va., on Oct. 28, 2015.Alex Wong—Getty Images  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Nov 1, 2015 9:25 PM UTC The presidential campaign of Sen. Bernie Sanders announced Sunday that it will be releasing its first television ad starting Tuesday. The spots will air in Iowa and New Hampshire, and were purchased for $2 million, the same amount that former Secretary of State Hillary Clinton spent on her first set of ads, according to [NPR](http://www.npr.org/2015/11/01/453693320/5-messages-bernie-sanders-is-sending-in-his-first-campaign-ad). “This ad marks the next phase of this campaign. We’re bringing that message directly to the voters of Iowa and New Hampshire,” Sanders campaign manager Jeff Weaver said in a statement. The endorsement acts as an overarching introduction of the Senator to the masses, highlighting his recognized platforms of tackling income inequality and climate change. It also incorporates his own personal story, calling him “the son of a Polish immigrant who grew up in a Brooklyn tenement,” and plays up his commitment to civil rights activism. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4095868/bernie-sanders-first-campaign-ads/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4095868/bernie-sanders-first-campaign-ads/"},"headline":"Bernie Sanders Releases First Campaign Ad","datePublished":"2015-11-01T21:25:11.000Z","dateModified":"2026-02-22T12:15:14.394Z","description":"\"This ad marks the next phase of this campaign\"","url":"https://time.com/4095868/bernie-sanders-first-campaign-ads/","keywords":["2016 Election","2016 Election topic","politics","Government","Bernie Sanders","campaign ads","2016 presidential campaign","presidential candidates","2016 Democrats"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltaa04857989e8f328/69886f188e060110824631d6/bernie-sanders-002.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltaa04857989e8f328/69886f188e060110824631d6/bernie-sanders-002.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"FAIRFAX, VA - OCTOBER 28: Democratic presidential candidate and U.S. Sen. 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