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1 of 18Apple Store The Arndale Centre store in Manchester, England.Hufton + Crow -
2 of 18Microsoft Store Microsoft's new flagship store opening on Oct. 26, 2015 in New York.Josh Raab for TIME -
3 of 18Apple Store genius bar in the Fifth Ave. Apple Store in New York.Apple -
4 of 18Microsoft Store A help desk and checkout counter.Josh Raab for TIME -
5 of 18Apple Store The Regent Street Apple Store in London.Hufton + Crow -
6 of 18Microsoft Store Dell computers are on sale with other laptops behind them.Josh Raab for TIME -
7 of 18Apple Store The Regent Street Apple Store in London.Hufton + Crow -
8 of 18Microsoft Store The glass stairs to the second floor.Josh Raab for TIME -
9 of 18Apple Store The Regent Street Apple Store in London.Hufton + Crow -
10 of 18Microsoft Store Displays line the walls of the first and second floors.Josh Raab for TIME -
11 of 18Apple Store The West 14th Street Apple Store in New York.Apple -
12 of 18Microsoft StoreJosh Raab for TIME -
13 of 18Apple Store An Apple store in Tokyo.Koji Sasahara—AP -
14 of 18Microsoft Store Headphones on sale.Josh Raab for TIME -
15 of 18Apple Store Apple Watches in the 5th Avenue Apple Store in New York.Spencer Platt—Getty Images -
16 of 18Microsoft Store Fitbit watches.Josh Raab for TIME -
17 of 18Microsoft Store Surface Pro computers with the Microsoft logo that will raise and lower itself with the sun.Josh Raab for TIME -
18 of 18Apple Store The Chicago Apple Store.Brian Kersey—Getty Images
Microsoft opened a new flagship retail store on New York City’s Fifth Avenue Monday, just blocks from Apple’s famous “cube” location. See how Microsoft’s new store compares with an Apple Store in the gallery above.
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