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Apple Store The Arndale Centre store in Manchester, England.Hufton + Crow
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Microsoft Store Microsoft's new flagship store opening on Oct. 26, 2015 in New York.Josh Raab for TIME
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Apple Store genius bar in the Fifth Ave. Apple Store in New York.Apple
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Microsoft Store A help desk and checkout counter.Josh Raab for TIME
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Apple Store The Regent Street Apple Store in London.Hufton + Crow
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Microsoft Store Dell computers are on sale with other laptops behind them.Josh Raab for TIME
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Apple Store The Regent Street Apple Store in London.Hufton + Crow
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Microsoft Store The glass stairs to the second floor.Josh Raab for TIME
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Apple Store The Regent Street Apple Store in London.Hufton + Crow
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Microsoft Store Displays line the walls of the first and second floors.Josh Raab for TIME
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Apple Store The West 14th Street Apple Store in New York.Apple
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Microsoft StoreJosh Raab for TIME
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Apple Store An Apple store in Tokyo.Koji Sasahara—AP
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Microsoft Store Headphones on sale.Josh Raab for TIME
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Apple Store Apple Watches in the 5th Avenue Apple Store in New York.Spencer Platt—Getty Images
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Microsoft Store Fitbit watches.Josh Raab for TIME
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Microsoft Store Surface Pro computers with the Microsoft logo that will raise and lower itself with the sun.Josh Raab for TIME
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Apple Store The Chicago Apple Store.Brian Kersey—Getty Images
Microsoft opened a new flagship retail store on New York City’s Fifth Avenue Monday, just blocks from Apple’s famous “cube” location. See how Microsoft’s new store compares with an Apple Store in the gallery above.
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