NFL history was made on Sunday when a game was live streamed online for the first time, Business Insider reports.
The Jacksonville Jaguars and Buffalo Bills went head to head at Wembley Stadium in London, and anyone with access to the Internet was able to tune in. The live stream was provided by Yahoo, which announced the new project back in June. Yahoo CEO Marissa Mayer said that it “marks a significant change in the way users can access this amazing content,” allowing every “modern fan” to enjoy football season whether they have cable or not.
The Jaguars won 34-31, but the jury’s still out on whether the Yahoo live stream was successful. Some praised the “crystal clear” video quality, while others suffered persistent blurriness, freezing, and skipping.
Yahoo acquired the broadcasting rights from the NFL for $20 million. It may not have been the best investment, as advertising demand was low for this first game. The Washington Post reports that the company initially asked for $200,000 for a 30-second spot, but was forced to cut the price down to just $50,000.
- TIME's Top 100 Photos of 2021
- Inside Frances Haugen's Decision to Take on Facebook
- Why We Should Stop Freaking Out About Inflation
- Austria's Plan to Make COVID-19 Vaccines Compulsory Is Dividing Citizens — and Experts
- Inside the 80-Year Quest to Name Pearl Harbor's Unknown Victims
- Buying a House Feels Impossible These Days. Here Are 6 Innovative Paths to Homeownership
- 'They're Very Close.' U.S. General Says Iran Is Nearly Able to Build a Nuclear Weapon
- A Charter School's Racial Controversy Reveals the Real Battle For America's Classrooms