McDonald’s has unveiled a new, limited-time-only gray hamburger in China, and it’s not winning rave reviews online.
The Modern China Burger, which has gray buns, will be available in China until Nov. 3, Time Out Beijing reports. While restaurants have experimented with black burgers in the past, like Burger King’s jet black kuro burger in Japan, the Internet has seemed skeptical of McDonald’s gray iteration, to say the least.
“Fluffy grey buns to represent cloud of pollution?” a writer at Time Out Beijing wondered.
“Besides using the one color typically associated with boredom, the bun also looks alarmingly like two slabs of stone,” wrote Grub Street.
See for yourself:
It should be noted, however, that the writers at Time Out Beijing decided they actually liked the burger once they mustered up the courage to taste it. As one put it, the burger is like “Justin Bieber or Chinese fast food. So much fun to hate…but in my car, alone, and utterly unwatched, you know I’m really enjoying it.”