By Jonathan Chew / Fortune
September 30, 2015

Legendary Italian automaker Ferrari could be launching its initial public offering as early as Friday, according to CNBC.

The IPO could reach around $1 billion in size, and could start pricing at around Oct. 12, CNBC added.

The luxury sports-car maker will be renamed Ferrari NV as a new, spun-off business from its previous parent company Fiat Chrysler Automobiles. In July, Fiat Chrysler filed with the Securities and Exchange Commission its intentions for a Ferrari IPO, stating that it would open around 10% of the new entity’s common shares to the public. Fiat would own around 80%—and plans to distribute these shares to its own shareholders—and Piero Ferrari, the son of Ferrari founder Enzo Ferrari, would reportedly own around 10%.

Ferrari has been renowned for its small stable of high performance sports cars, and currently touts 8 models, including the 488 GTB and the 458 Spider sport cars, and the limited edition LaFerrari supercar, the latter of which has been selling for around $1.7 million. In 2014, Ferrari shipped 7,255 automobiles, and recorded revenues of 2.76 billion euros ($3.08 billion), according to SEC documents.

Demand for the IPO is expected to be high, and could value Ferrari at anything between $6 to $11 billion. However, some analysts have cautioned that high technological costs to keep the premium models up to speed, and the regulatory challenges around emissions could make the Italian Stallion a stay-away at the stock market.

This news comes at a mixed time for Fiat Chrysler, who have a group of marques that includes Jeep, Chrysler, and Alfa Romeo. In August, Fiat announced car sales for the company had jumped by 6% compared to the previous year. Yesterday, however, it was reported that the company didn’t fully report death and injury claims to the National Highway Traffic Safety Association.

Contact us at editors@time.com.

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