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Apple Sold 13 Million iPhones in an Opening Weekend Record

2 minute read

Apple said it sold more than 13 million new iPhone 6s and iPhone 6s Plus smartphones over the weekend, a new record for the gadgets maker as it plans to ramp up global distribution next month.

“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal,” said Apple CEO Tim Cook in a statement.

He’s right. Last year, the prior generation phones—the iPhone 6, and iPhone 6 Plus—sold over 10 million new devices over their first weekend. The 2015 results imply a roughly 30% increase. That’s bigger than the increase reported in 2014, as Apple sold nine million iPhone 5s and iPhone 5c models in 2013.

Apple’s product launches generate strong early sales results and a lot of buzz, with video and news stories often focusing on the long lines outside the company’s retail stores and dozens of websites live-blogging the event for readers.

The 2015 slate of phones will start scoring sales in more than 40 additional countries beginning Oct. 9, including Italy, Mexico, Russia, and Spain. Apple expects the new iPhones will be available in over 130 countries by the end of the year.

The sales completed by Saturday, Sept. 26, will be included in the company’s fiscal fourth quarter results. After that point, sales will trickle into the fiscal first quarter.

See What's Inside the iPhone 6s

The innards of the iPhone 6s revealed.iFixit
A large Taptic Engine below the battery for the new 3D Touch technology makes the phone 30% heavier.iFixit
The new iSight camera boasts 12 megapixels with Deep Touch Isolation technology to ensure that the pixels don't leak light onto one another. iFixit
The home button is more responsive than on previous models.iFixit
An x-ray reveals the Taptic engine (in dark black) responsible for 3D Touch.iFixit
The logic board responsible for computing functions in the camera. (Fluorescent colors added to highlight key parts)iFixit
The iPhone 6s entirely dismantled.iFixit

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