To commemorate the 30th anniversary of the Mac, Apple spent January 24 shooting a short (really short – a minute and a half) film simply called “1.24.14.” You may recall January 24, 1984 as the day that Steve Jobs and friends first unveiled the Mac at an investor meeting.
The film was shot using only iPhone 5s phones, with crews working in 15 locations spread around five continents. The piece was remotely directed by Ridley Scott’s son, Jake Scott, from Los Angeles, where footage was beamed in from all the other locations. (Ridley Scott directed the infamous 1984 Mac commercial.)
When the dust had settled, the team had 70 hours of footage to comb through that had been shot on 100 iPhones. The piece was edited by a team of 21 editors led by Angus Wall. And believe it or believe it, Apple gear – laptops, desktops and tablets – was used to cut the film together.
You can check out the backstory on Apple’s site.
Thirty Years of Mac – “1.24.14” Film [Apple.com]
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