A Jos. A. Bank store.
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September 22, 2015 5:09 PM EDT

Jos. A. Bank was recently mocked by Saturday Night Live for its ridiculous discounts. The company took it to heart and will no longer offer its “Buy 1 Get 3 Free” deal, Bloomberg reports.

Men’s Wearhouse bought the company in 2014. CEO Doug Ewert has plans to revamp the brand and broaden its appeal by adding more big-and-tall and slim-fit options, as well as an expanded shoe collection.

Last year, analysts had predicted that Jos. A. Bank’s sales would decline by 3%; it actually ended up being much worse with a 9% drop. Ewert has told Bloomberg that the 110-year-old brand just needs to be updated. He explained his thought process behind these new changes:

And it’s already paying off. Just last quarter Jos. A. Bank saw a 17% increase in footwear sales and a huge 41% increase in the number of slim-fit styles sold.

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