On Thursday, Doritos announced a new limited-edition flavor, Doritos Rainbows chips, the “first Doritos product in history made up of multiple, rainbow-colored Doritos chips inspired by the Pride flag.”
But you won’t find them in stores. The only way to get a bag is by making a donation of $10 or more through the website for the It Gets Better Project, a campaign that supports lesbian, gay, bisexual, and transgender youth.
Want to see what the colorful snack looks like in real life? In the clip below, watch the Good Morning America hosts sample some:
More Must-Reads from TIME
- The 100 Most Influential People in AI 2024
- Inside the Rise of Bitcoin-Powered Pools and Bathhouses
- How Nayib Bukele’s ‘Iron Fist’ Has Transformed El Salvador
- What Makes a Friendship Last Forever?
- Long COVID Looks Different in Kids
- Your Questions About Early Voting , Answered
- Column: Your Cynicism Isn’t Helping Anybody
- The 32 Most Anticipated Books of Fall 2024
Write to Olivia B. Waxman at olivia.waxman@time.com