Doritos Releases Rainbow-Colored Chips to Celebrate LGBT Pride

On Thursday, Doritos announced a new limited-edition flavor, Doritos Rainbows chips, the “first Doritos product in history made up of multiple, rainbow-colored Doritos chips inspired by the Pride flag.”

But you won’t find them in stores. The only way to get a bag is by making a donation of $10 or more through the website for the It Gets Better Project, a campaign that supports lesbian, gay, bisexual, and transgender youth.

Want to see what the colorful snack looks like in real life? In the clip below, watch the Good Morning America hosts sample some:

Subscribe to TIME

Get The Brief. Sign up to receive the top stories you need to know right now.

Please enter a valid email address.

* The request timed out and you did not successfully sign up. Please attempt to sign up again.

Sign Up Now

An unexpected error has occurred with your sign up. Please try again later.

Check here if you would like to receive subscription offers and other promotions via email from TIME group companies.

You can unsubscribe at any time. By signing up you are agreeing to our Terms of Service and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you!

For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Write to Olivia B. Waxman at olivia.waxman@time.com.