By Victor Luckerson
September 9, 2015

Apple is making it easier for Android owners to dump their phones in favor of the new iPhones.

At its event Wednesday in San Francisco, Apple announced that it is releasing a new app in the Google Play store to help with the transition. The app, called “Move to iOS,” will transfer photos, messages and other data from an Android phone or tablet to an iOS device.

“You can recycle your Android phone for free at any Apple Store,” the app helpfully notes at one point during the transfer process.

During the company’s event, Apple executive Eddy Cue claimed that an increasing number of Android owners are switching to iPhone. Making that process even simpler is just “the neighborly thing to do,” Cue said.

Globally, the vast majority of smartphones run on Android.

Contact us at editors@time.com.

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