The new Apple TV will finally give customers what they want — universal search.
The television will be unveiled at an Apple event on September 9 where the company will announce all of the software and hardware improvements it’s made to the device. Universal search is one of those improvements, BuzzFeed reports.
When users input a search query, this new feature enables them to receive results from multiple different sources rather than having to search through each streaming service separately. BuzzFeed‘s sources expect that universal search will radically improve the Apple TV experience.
Previous searching capabilities were mainly text-based, and the results were not nearly as intuitive as this new search feature is expected to be. This improved searching capacity is largely thanks to Matcha, a startup Apple acquired in 2013 that specializes in video discovery, and the inclusion of Siri on the new Apple TV.
The starting price for the new Apple TV will be $149.
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