Updated: | Originally published: ;
A viral video that purportedly showed a pregnant woman pleading with social media users to help find the father of her unborn child was revealed to be a marketing stunt late Tuesday.
The video, posted to YouTube on Sunday, depicted a woman who identified herself as “Natalie Amyot” saying she met an Australian man on the last night of a vacation, lost his number and later discovered she was pregnant.
But a new video posted on the same YouTube account Tuesday night revealed that the original video was a marketing stunt by a social media company and acknowledged, “there’s gonna be a lot of you that are upset by this.”
This article has been revised to reflect that the video was a marketing stunt.
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- The Revolution of Yulia Navalnaya
- 6 Compliments That Land Every Time
- What's the Deal With the Bitcoin Halving?
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Tessa Berenson at tessa.Rogers@time.com