By Tessa Berenson
Updated: September 2, 2015 11:06 AM ET | Originally published: September 1, 2015

A viral video that purportedly showed a pregnant woman pleading with social media users to help find the father of her unborn child was revealed to be a marketing stunt late Tuesday.

The video, posted to YouTube on Sunday, depicted a woman who identified herself as “Natalie Amyot” saying she met an Australian man on the last night of a vacation, lost his number and later discovered she was pregnant.

But a new video posted on the same YouTube account Tuesday night revealed that the original video was a marketing stunt by a social media company and acknowledged, “there’s gonna be a lot of you that are upset by this.”

This article has been revised to reflect that the video was a marketing stunt.

 

Write to Tessa Berenson at tessa.berenson@time.com.

SPONSORED FINANCIAL CONTENT

Read More From TIME

EDIT POST