Jay Z appeared to join — and quit — Instagram over the weekend, posting a tribute to the late Michael Jackson and briefly surprising fans accustomed to the rapper’s typically quiet online presence.
“Happy birthday to the King!” the record label owner captioned a split photo showing the legendary pop star and him that was posted on Saturday. “This may be my first and last post.” Music exec Michael Kyser, a friend of Jay Z, also encouraged his Instagram followers to follow the rapper in a photo showing him posting his first Instagram post:
But Jay Z’s Instagram experiment appeared to last for only a brief 14 hours. The the account, Hovsince96, was deactivated on Sunday morning. For now, it seems, the only option to catch a glimpse into his private life may be the Instagram account of his wife, Beyoncé.
Read next: Jay Z on the 2013 TIME 100
- What We Know So Far About the Deadly Earthquakes in Turkey and Syria
- Beyoncé's Album of the Year Snub Fits Into the Grammys' Long History of Overlooking Black Women
- How the U.S. Shot Down the Alleged Chinese Spy Balloon
- Effective Altruism Has a Toxic Culture of Sexual Harassment and Abuse, Women Say
- Inside Bolsonaro's Surreal New Life as a Florida Man—and MAGA Darling
- 'Return to Office' Plans Spell Trouble for Working Moms
- 8 Ways to Read More Books—and Why You Should
- Why Aren't Movies Sexy Anymore?
- How Logan Paul's Crypto Empire Fell Apart