--- description: Splendid Chocolates ad shows kids trying chocolate for the first time title: Watch These Kids Try Dark Chocolate for the First Time image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2ba8d08f563a3a83/6988616f196cf44523037cb7/screen-shot-2015-08-28-at-2-33-52-pm.png?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Watch These Kids Try Dark Chocolate for the First Time  by [Olivia B. Waxman](/author/olivia-b-waxman/)  ## Olivia B. Waxman Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Aug 28, 2015 6:44 PM CUT   by [Olivia B. Waxman](/author/olivia-b-waxman/)  ## Olivia B. Waxman Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Aug 28, 2015 6:44 PM CUT If you were not craving chocolate before reading this post, then make sure there is some nearby. A new ad for Elite’s Splendid Chocolate, a brand from Israel, claims to show little boys and girls trying dark chocolate for the first time. Judging by their faces, it is much too bitter for them, a far cry from the chocolate they’re used to. But the whole point, of course, is to show that some day, they will grow up to love it. Now kids, if someone gives you a piece of chocolate or anything else that you do not like, then note the proper way to respond: ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4015298/dark-chocolate-kids-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4015298/dark-chocolate-kids-video/"},"headline":"Watch These Kids Try Dark Chocolate for the First Time","datePublished":"2015-08-28T18:44:17.000Z","dateModified":"2026-04-13T07:23:59.579Z","description":"See their bitter, sweet expressions","url":"https://time.com/4015298/dark-chocolate-kids-video/","keywords":["Newsfeed","Food & Drink"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2ba8d08f563a3a83/6988616f196cf44523037cb7/screen-shot-2015-08-28-at-2-33-52-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2ba8d08f563a3a83/6988616f196cf44523037cb7/screen-shot-2015-08-28-at-2-33-52-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2015-08-28 at 2.33.52 PM","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4015298/dark-chocolate-kids-video/","name":"Watch These Kids Try Dark Chocolate for the First Time"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"5 Elements of A Viral Video","description":"5 Elements of A Viral Video","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/vgQtqA8c/poster.jpg?width=720","uploadDate":"2015-06-22T13:42:30.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/vgQtqA8c.m3u8","embedUrl":"https://time.com/4015298/dark-chocolate-kids-video/","duration":"PT1M31S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4015298/dark-chocolate-kids-video/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```