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Disney Is Planning a Mega Event to Unveil the New Star Wars Toys

2 minute read

To ensure the marketing force is strong with the much-awaited Star Wars: The Force Awakens, Disney is holding what it calls the world’s first-ever “global live toy unboxing event” on Sept. 4.

The livestreamed event will last over 18 hours, during which time Disney will display a new suite of Star Wars toys in an event dubbed “Force Friday.” It will start off in Sydney on Sept. 3 at 7:45 a.m. local time before rolling through other cities, each the site of the unboxing of a new Star Wars toy by popular toy unboxers, gamers and hardcore fans.

The entire launch schedule can be viewed on Disney’s website.

“Star Wars toys have always played an important role in how our fans interact with the Saga,” Lucasfilm President Kathleen Kennedy said in a company statement. “They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition.”

Star Wars: The Force Awakens is expected to be one of the biggest movies of all time, with analysts and industry experts estimating the film could earn as much as $3 billion from the global box office, which would top Avatar as the highest-grossing movie ever. Merchandise sales from toys and apparel linked to the film could also reach $3 billion annually.

The movie will be released in U.S. theaters on Dec. 18.

You'll Want These New Star Wars Toys Immediately

Star Wars Black Series - Kylo Ren
Star Wars Black Series; Kylo RenHasbro
Star Wars Black Series - Rey
Star Wars Black Series; ReyHasbro
Star Wars Black Series Finn
Star Wars Black Series; FinnHasbro
Star Wars TFA - 12" First Order Stormtrooper
Star Wars Black Series; First Order StormtrooperHasbro
Star Wars The Force Awakens Armor Up - Chewbacca
Star Wars The Force Awakens Armor Up; ChewbaccaHasbro
Star Wars The Force Awakens Armor Up - Poe
Star Wars The Force Awakens Armor Up; PoeHasbro
Star Wars The Force Awakens Armor Up - Finn
Star Wars The Force Awakens Armor Up; FinnHasbro
Star Wars The Force Awakens - Stormtrooper
Star Wars The Force Awakens; 12" StormtrooperHasro
Star Wars TFA - 12" Finn
Star Wars The Force Awakens; 12" FinnHasbro
Build a Weapon - Tie Fighter Pilot
Star Wars The Force Awakens Build a Weapon; Tie Fighter PilotHasbro
Star Wars The Force Awakens Build a Weapon - Rebellion Pilot
Star Wars The Force Awakens Build a Weapon; Rebellion PilotHasbro
Build a Weapon - Rey
Star Wars The Force Awakens Build a Weapon; ReyHasbro
Build a Weapon - Kylo Ren
Star Wars The Force Awakens Build a Weapon; Kylo RenHasbro
Build a Weapon - Capt. Phasma
Star Wars The Force Awakens Build a Weapon; Capt. PhasmaHasbro
Star Wars The Force Awakens - Darth Vader and Ahsoka Tano
Star Wars The Force Awakens; Darth Vader and Ahsoka TanoHasbro
Star Wars The Force Awakens - Dessert Mission
Star Wars The Force Awakens; Dessert MissionHasbro
Star Wars The Force Awakens - Han Solo and Princess Leia
Star Wars The Force Awakens; Han Solo and Princess LeiaHasbro
Star Wars The Force Awakens - Han Solo and Princess Leia
Star Wars The Force Awakens; Stormtrooper Commander and Obi Wan KenobiHasbro
Star Wars The Force Awakens - Speeder Bike
Star Wars The Force Awakens; Speeder BikeHasbro
hot-wheels-star-wars
Hot WheelsStar Wars The Force AwakensEdition; First Order Stormtrooper Vehicle, Kylo Ren Character Car and BB-8 CarMattel

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