Bottles of Budweiser beer.
Bloomberg—Bloomberg via Getty Images
August 24, 2015

Budweiser is an American lager that thinks (and markets) itself as the “King of Beer.” It also wants to dethrone a purported queen.

There is a bit of a turf war brewing between Budweiser brewer Anheuser-Busch InBev fortuneand a tiny California craft brewer named She Beverage Co., which last year registered “The Queen of Beer” phrase and began to launch sales at retailers and restaurants in April. Anheuser-Busch is opposing the use of the phrase, the Associated Press reported. Anheuser-Busch says the marketing that She Beverage is using is “virtually identical” to how it markets Budweiser.

Anheuser-Busch, which filed a notice of opposition last week, wasn’t immediately available to comment on the case.

Five beers are sold under the She Beer label, including a “Red Head” Red Intense Lager, and a “Dirty Blonde” California Citrus Amber.

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