By NBC News
August 21, 2015

LONDON — British artist Carl McCrow is asking the world’s most successful filmmakers to make an unambiguous pledge: For every gun that appears in their movies, he wants to them to destroy a real one.

His first taker? “Tomorrow,” a film executive produced by Oscar-winner Martin Scorsese that will be released later this year and follows soldiers trying to reintegrate into society after returning from combat.

This call-to-disarm is part of McCrow’s “Gun Neutral” campaign, which launched Thursday night at his new exhibition in London’s Oxo Tower.

The concept is simple. McCrow is asking movie producers to donate money to his…

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