Hillary Clinton delivers remarks during a campaign stop at Dr. William U. Pearson Community Center in North Las Vegas, on Aug. 18, 2015.
Isaac Brekken—Getty Images
By Sam Frizell
August 19, 2015

Hillary Clinton’s campaign is releasing a new television ad in Iowa and New Hampshire focused on economic themes such as raising middle-class wages and fixing an economic system that she says favors the wealthy.

The advertisement shows Clinton speaking to a camera over a montage of family photos and the candidate shaking hands with factory workers during her early-state listening tour.

“When you see that you’ve got CEOs making 300 times what the average worker’s making, you know the deck is stacked in favor of those at the top,” Clinton says in the ad. “I want it to be back where it was when I came of age — where my mom, who never got to go to college, could see her daughter go to law school.”

“We need to have people believing that their work will be rewarded,” she continues. “So I’m going to be doing everything I can to try to get that deck reshuffled so being middle class means something again.”

The 30-second video is not part of a new ad buy, but rather a new ad going into rotation as part of an ad buy announced earlier this month that includes $2 million of spending combined in Iowa and New Hampshire.

Clinton’s advertisements come as Republicans plan their own ads attacking the former Secretary of State. Her campaign hopes to define her in the early states first, partly through its round of summer advertisements introducing her to voters.

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In her campaign so far, Clinton has pushed some populist economic ideas, arguing that too many laws and regulations favor the wealthy and large corporations. She’s proposed raising capital gains tax rates on the rich, further regulating Wall Street and raising the minimum wage.

Many specifics of her economic platform, however, have yet to be unveiled: she has not specified what federal minimum wage rate she would support, nor whether she favors reinstating the Glass-Steagall Act, a law that separated commercial and investment banks and that some liberals say is key to economic stability.

Clinton’s new advertisement builds on two previously released ads by highlighting Clinton’s family life, focusing in particular on her mother, whom Clinton has cited as a major rationale for her second presidential bid.

Much of the footage was captured in New Hampshire during her first campaign visit to the state April.

Contact us at editors@time.com.

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