--- description: Along with something called the "black diamond bacon spicy chicken leg burger" title: KFC China Is Now Selling Rose-Flavored Chicken on a Pink Bun image: https://static.time.com/v3/assets/bltea6093859af6183b/blt928a358f10e85ad8/69885ed2196cf40c2e037818/screen-shot-2015-08-12-at-10-03-28-am.png?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # KFC Is Now Selling Rose-Flavored Chicken on a Bright Pink Bun in China by [Samantha Grossman](/author/samantha-grossman/) ## Samantha Grossman Update your preferences in [Account Settings](/account/preferences/) Close Aug 12, 2015 3:07 PM CUT  KFC by [Samantha Grossman](/author/samantha-grossman/) ## Samantha Grossman Update your preferences in [Account Settings](/account/preferences/) Close Aug 12, 2015 3:07 PM CUT KFC’s sales have been [plummeting](http://www.businessinsider.com/kfc-is-hoping-pink-burgers-will-drive-sales-in-china-2015-8 "undefined") in China for the past few years, so the chain has come up with a solution to save the company: bright pink burgers. The new pink sandwich is called the Rose Cheese Roasted Chicken Burger, _Kotaku_ [reports ](http://kotaku.com/kfcs-pink-burgers-dont-look-tasty-1723318684 "undefined")via _The Nanfang._ KFC China’s other new item is called the Black Diamond Bacon Spicy Chicken Burger, which, as you can see, comes on a black bun. A few people have already tried these odd new menu items. The pink burger doesn’t appear to be quite as bright as advertised, but it’s definitely pink nonetheless: Customers seem to be pretty confused about it: > [](https://twitter.com/ctwtn/status/630750378246688769) Then here’s a look at the two new chicken burgers, side by side: Probably not worth a trip to China, but we have to admit we’re curious about what rose-flavored chicken tastes like. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3993920/kfc-china-pink-buns/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3993920/kfc-china-pink-buns/"},"headline":"KFC Is Now Selling Rose-Flavored Chicken on a Bright Pink Bun in China","datePublished":"2015-08-12T15:07:59.000Z","dateModified":"2026-04-13T07:23:20.507Z","description":"Along with something called the \"black diamond bacon spicy chicken leg burger\"","url":"https://time.com/3993920/kfc-china-pink-buns/","keywords":["Newsfeed","Food & Drink"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt928a358f10e85ad8/69885ed2196cf40c2e037818/screen-shot-2015-08-12-at-10-03-28-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt928a358f10e85ad8/69885ed2196cf40c2e037818/screen-shot-2015-08-12-at-10-03-28-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2015-08-12 at 10.03.28 AM","caption":"","creditText":"KFC","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3993920/kfc-china-pink-buns/","name":"KFC Is Now Selling Rose-Flavored Chicken on a Bright Pink Bun in China"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"5 Crazy Junk Food Combos","description":"5 Crazy Junk Food Combos","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/wogLxXmg/poster.jpg?width=720","uploadDate":"2014-07-21T20:43:10.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/wogLxXmg.m3u8","embedUrl":"https://time.com/3993920/kfc-china-pink-buns/","duration":"PT1M22S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3993920/kfc-china-pink-buns/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```