KFC Is Now Selling Rose-Flavored Chicken on a Bright Pink Bun in China

KFC’s sales have been plummeting in China for the past few years, so the chain has come up with a solution to save the company: bright pink burgers.

The new pink sandwich is called the Rose Cheese Roasted Chicken Burger, Kotaku reports via The Nanfang. KFC China’s other new item is called the Black Diamond Bacon Spicy Chicken Burger, which, as you can see, comes on a black bun.

A few people have already tried these odd new menu items. The pink burger doesn’t appear to be quite as bright as advertised, but it’s definitely pink nonetheless:

Customers seem to be pretty confused about it:

Then here’s a look at the two new chicken burgers, side by side:

Probably not worth a trip to China, but we have to admit we’re curious about what rose-flavored chicken tastes like.