A month ago, Ed Sheeran told the BBC that he’d memorialize his three sold-out shows at Wembley Stadium by having a lion — the mascot of England’s soccer team, which plays in the arena — tattooed upon his chest. He was not joking.
On Tuesday, the 24-year-old singer posted to Instagram a selfie featuring an unfinished lion’s head emblazoned upon his torso.
“Halfway and ouch,” he wrote in the caption.
Within a day, 433,000 people had liked the photo. It now has more than 28,000 comments, which alternate between confused, effusively complimentary, and shocked.
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On Twitter, Sheeran gave credit to his tattoo artist, Kevin Paul, who has also worked on One Direction frontman Harry Styles.
In a conversation with The Mirror, Paul said that Sheeran, who is already hardly a body ink novice, has bolder plans in store.
“Ed is nowhere near done,” Paul said. “There are going to be even bigger tattoos in the next few months.”
Read next: This Guy Claims to Have Gotten ‘Jeb 4 Prez’ Tattooed on His Neck
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