--- description: Apple's Jimmy Iovine thinks curation will drive success not only in streaming music, but in television, too. title: Apple's Jimmy Iovine Hints at Apple Streaming TV Service image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2ea41f490a652462/69885e7e3c16398d454592fe/gettyimages-476367296.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Apple Exec Hints at Radical New TV Product by [Tom Huddleston, Jr. / Fortune](/author/fortune/) ## Tom Huddleston, Jr. / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Aug 10, 2015 1:27 PM CUT  Jimmy Iovine, co-founder of Beats Electronics, speaks during the Apple World Wide Developers Conference (WWDC) in San Francisco, California, U.S., on Monday, June 8, 2015. Jimmy Iovine, co-founder of Beats Electronics, speaks during the Apple World Wide Developers Conference (WWDC) in San Francisco, California, U.S., on Monday, June 8, 2015.Bloomberg—Bloomberg via Getty Images by [Tom Huddleston, Jr. / Fortune](/author/fortune/) ## Tom Huddleston, Jr. / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Aug 10, 2015 1:27 PM CUT Apple’s Jimmy Iovine thinks curation will drive success not only in streaming music, but in television, too. That’s what Iovine, the legendary music producer who cofounded Interscope Records and Beats and now works on Apple’s new streaming music service, [told _Wired_](http://www.wired.co.uk/news/archive/2015-08/07/apple-music-jimmy-iovine-interview/viewall "undefined") in an interview published Friday. In the interview, Iovine hinted at the possibility of an Apple television service that would curate content aimed at individual consumers. “Curation is a big thing to us, and no one is going to be able to catch us or do it better,” Iovine told Wired, speaking of music before switching to television: “We all know one thing, we all have different television delivery systems, don’t we all wish that the delivery systems were better, as far as curation and service?” Iovine added that Netflix is one of the streaming video services curating its content, though he believes the process can be improved. Iovine was also quick to note in the interview, however, that he is currently too busy with Apple Music to branch off into any new endeavors. Apple is rumored to be announcing a refresh of its Apple TV set-top box later this year. ### This Is How Apple Teases All Its Huge Announcements  iTunes launch on Windows, October 2003 Apple  iPod Nano, September 2005 Apple  5th Generation iPod, October 2005 Apple  iTunes 7 with movies, September 2006 Apple  iPhone, January 2007 Apple  iPod Touch, September 2007 Apple  MacBook Air, January 2008 Apple  App Store & iPhone 3G, June 2008 Apple  2nd Generation iPod Touch, September 2008 Apple  iPhone 3GS, June 2009 Apple  3rd Generation iPod Touch, September 2009 Apple  iPad, January 2010 Apple  iPhone 4, June 2010 Apple  4th Generation iPod Touch, September 2010 Apple  MacBooks with unibody design, September 2010 Apple  2nd Generation MacBook Air, October 2010 Apple  iPad 2, March 2011 Apple  iCloud & iOS 5, June 2011 Apple  iPhone 4S, October 2011 Apple  iBooks 2 & iBooks Author, January 2012 Apple  3rd Generation iPad, March 2012 Apple  MacBook Pro with Retina display, June 2012 Apple  iPhone 5, September 2012 Apple  iPad Mini, October 2012 Apple  iPhone 5S & iPhone 5C, September 2013 Apple  iPad Air & iPad Mini with Retina display, October 2013 Apple  iPhone 6 & iPhone 6 Plus & iOS 8, September 2014 Apple  iPad Air 2 & iPad Mini 3 & Apple Pay, October 2014 Apple  Apple Watch, March 2015 Apple ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3990446/apple-tv-curation/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3990446/apple-tv-curation/"},"headline":"Apple Exec Hints at Radical New TV Product","datePublished":"2015-08-10T13:27:20.000Z","dateModified":"2026-05-11T04:44:31.867Z","description":"The power of curation","url":"https://time.com/3990446/apple-tv-curation/","keywords":["Tech","Apple","Apple TV","pubdesk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2ea41f490a652462/69885e7e3c16398d454592fe/gettyimages-476367296.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Tom Huddleston, Jr. / Fortune"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2ea41f490a652462/69885e7e3c16398d454592fe/gettyimages-476367296.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Key Speakers At The Apple Worldwide Developers Conference (WWDC)","caption":"Key Speakers At The Apple Worldwide Developers Conference (WWDC)","creditText":"Bloomberg—Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3990446/apple-tv-curation/","name":"Apple Exec Hints at Radical New TV Product"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"4 things Apple just announced that you need to know about","description":"See what's new and what's updated","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/GbNpppS7/poster.jpg?width=720","uploadDate":"2015-06-08T22:21:41.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/GbNpppS7.m3u8","embedUrl":"https://time.com/3990446/apple-tv-curation/","duration":"PT2M5S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3990446/apple-tv-curation/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```