--- description: After four years, Yahoo is bringing back its signature billboard that became a landmark for drivers along San Francisco's Interstate 80. title: Yahoo Is Bringing Back the Classic San Francisco Billboard image: https://static.time.com/v3/assets/bltea6093859af6183b/blt925989c8adc08dc5/69885e7c35ba6f8528c0e927/gettyimages-119384279.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Yahoo Is Going Old-School With its Latest Move by [Jonathan Chew / Fortune](/author/fortune/) ## Jonathan Chew / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Aug 10, 2015 12:59 PM CUT  A Yahoo! billboard is visible through trees on July 19, 2011 in San Francisco, California. A Yahoo! billboard is visible through trees on July 19, 2011 in San Francisco, California.Justin Sullivan—Getty Images by [Jonathan Chew / Fortune](/author/fortune/) ## Jonathan Chew / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Aug 10, 2015 12:59 PM CUT After four years, Yahoo is bringing back its signature San Francisco billboard that became an iconic landmark for drivers along Interstate 80. That billboard, if you remember, was a charming [hark back](https://www.google.com/search?q=1960+motel+signage&safe=off&espv=2&biw=1782&bih=861&site=webhp&tbm=isch&tbo=u&source=univ&sa=X&ved=0CB0QsARqFQoTCNrev67DnscCFQpwPgod%5F1kOhA&dpr=1 "undefined") to those 1960s-style motel signs that dot highways across America. Commuters heading towards the Bay Bridge would be greeted by Yahoo’s previous yellow-and-purple “check-in” billboard, complete with a “vacancy” sign and a tagline that read “Where the World Checks In Daily.” Now, Yahoo is replacing that sign with more generic Yahoo branding, according to the company’s [Tumblr page](http://yahoo.tumblr.com/post/126124481964/yahoo-reclaims-iconic-sf-billboard "undefined"). To mark the company’s 20th anniversary, the first weekend will feature the line “It’s Good to be Back.” Subsequent editions will promote product offerings and local events. The sign can be seen here in comparison with its predecessor: > [](https://twitter.com/jessdujour/status/629798340213878784) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3990433/yahoo-billboard/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3990433/yahoo-billboard/"},"headline":"Yahoo Is Going Old-School With its Latest Move","datePublished":"2015-08-10T12:59:49.000Z","dateModified":"2026-04-13T08:06:19.904Z","description":"Not your typical maneuver","url":"https://time.com/3990433/yahoo-billboard/","keywords":["Tech","Advertising","yahoo","pubdesk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt925989c8adc08dc5/69885e7c35ba6f8528c0e927/gettyimages-119384279.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jonathan Chew / Fortune"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt925989c8adc08dc5/69885e7c35ba6f8528c0e927/gettyimages-119384279.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Yahoo Reports Quarterly Earnings","caption":"Yahoo Reports Quarterly Earnings","creditText":"Justin Sullivan—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3990433/yahoo-billboard/","name":"Yahoo Is Going Old-School With its Latest Move"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Yahoo Announces $40 Billion Spin-Off Of Its Alibaba Shares","description":"On Tuesday, Yahoo CEO and President Marissa Mayer announced the tech company would be spinning off its $40 billion stake in Chinese tech giant Alibaba in order to avoid the $16 billion tax bill that would have came with selling the shares.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/TsczqmZQ/poster.jpg?width=720","uploadDate":"2015-01-28T17:29:55.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/TsczqmZQ.m3u8","embedUrl":"https://time.com/3990433/yahoo-billboard/","duration":"PT1M41S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3990433/yahoo-billboard/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```