McDonald’s is experimenting with offering table service at some U.S. locations in a effort to revamp its fast-food image and boost lagging sales.
Table service is already taking off Australia, Germany and France and seems to be popular with guests, so McDonald’s is rolling it out in 50 U.S. locations, CNNMoney reports. Visitors order their meals at electronic kiosks, then go to a table to wait for their meal to be brought to them.
McDonald’s reported a 10% drop in quarterly sales and earnings in July, as competitors like Shake Shack and Chipotle gain momentum. New CEO Steve Easterbrook has said he wants to experiment with the menu and change the customer experience, even hinting that kale might soon be coming to the McDonald’s menu.
[CNN]
