--- description: India's love of whiskey has gone global — four of the five top Indian brands are now officially the fastest growing spirits around the world title: India's Whiskeys Are Growing Faster Than Most Spirits image: https://static.time.com/v3/assets/bltea6093859af6183b/blt185fb924165205e6/69885e53196cf49de8037742/rtr3d31u.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close # India Now Boasts Four Out of the Top Five Fastest Growing Spirit Brands in the World by [Joanna Plucinska](/author/joanna-plucinska/) ## Joanna Plucinska Update your preferences in [Account Settings](/account/preferences/) Close Aug 7, 2015 9:33 AM CUT  A bottling plant worker checks bottles of Black Power whisky for impurities at a Tilaknagar Industries distillery and bottling unit in Srirampur, about 186 miles northwest of Mumbai, January 28, 2013 A bottling plant worker checks bottles of Black Power whisky for impurities at a Tilaknagar Industries distillery and bottling unit in Srirampur, about 186 miles northwest of Mumbai, January 28, 2013Vivek Prakash — REUTERS by [Joanna Plucinska](/author/joanna-plucinska/) ## Joanna Plucinska Update your preferences in [Account Settings](/account/preferences/) Close Aug 7, 2015 9:33 AM CUT India’s love affair with whisky has spurred domestic brands into becoming some of the biggest players in the global liquor market, with four of the world’s top five fastest growing spirits now hailing from the South Asian nation. Indian whiskies also occupy seven of the top 25 fastest growing spirit brands, according to a recent [study](http://www.theiwsr.com/iwsr%5Freports.html "undefined") carried out by International Wine and Spirit Research, a London-based industry firm, with another five brands in that group focusing on India as their key market. Imperial Blue is leading the way with 27.7% growth between 2013-14, with Officer’s Choice following closely behind at 18.4%, the study says, largely due to its popularity among lower-income consumers. Officer’s Choice has already overtaken Smirnoff as the world’s largest spirits brand, according to a recent article in India’s [_Economic Times_](http://articles.economictimes.indiatimes.com/2015-06-20/news/63646094%5F1%5Fofficer-s-choice-choice-blue-blenders-distillers "undefined"). Royal Stag and McDowell’s, owned by Diageo, follow closely behind. The spirit’s popularity amongst Indians shows no signs of stopping — domestic consumption of whisky grew by 4% between 2013 and 2014, even while other spirits like vodka and brandy saw a fall in demand. “The opportunities within the Indian spirits market are plentiful, especially among this lower socio-economic group,” the report said. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3988571/india-whiskey-growth/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3988571/india-whiskey-growth/"},"headline":"India Now Boasts Four Out of the Top Five Fastest Growing Spirit Brands in the World","datePublished":"2015-08-07T09:33:30.000Z","dateModified":"2026-02-22T09:59:39.087Z","description":"\"The opportunities within the Indian spirits market are plentiful\"","url":"https://time.com/3988571/india-whiskey-growth/","keywords":["India","Whiskey"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt185fb924165205e6/69885e53196cf49de8037742/rtr3d31u.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Joanna Plucinska","jobTitle":null,"url":"https://time.com/author/joanna-plucinska/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt185fb924165205e6/69885e53196cf49de8037742/rtr3d31u.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"A bottling plant worker checks bottles of Black Power whisky for impurities at a Tilaknagar Industries distillery and bottling unit in Srirampur","caption":"A bottling plant worker checks bottles of Black Power whisky for impurities at a Tilaknagar Industries distillery and bottling unit in Srirampur","creditText":"Vivek Prakash — REUTERS","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3988571/india-whiskey-growth/","name":"India Now Boasts Four Out of the Top Five Fastest Growing Spirit Brands in the World"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Know Right Now: Vast Swathes of Southern Asia Devastated by Flooding","description":"Flooding brought on by torrential monsoon rains has left large swathes of land across parts of southern Asia underwater, and has affected an estimated 10 million people in India alone.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/Bgg6zkEB/poster.jpg?width=720","uploadDate":"2015-08-05T08:23:38.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/Bgg6zkEB.m3u8","embedUrl":"https://time.com/3988571/india-whiskey-growth/","duration":"PT1M5S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3988571/india-whiskey-growth/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```