By Olivia B. Waxman
August 6, 2015

The Aug. 17, 2015, TIME cover, featuring Oculus Rift inventor Palmer Luckey using his virtual reality headset, has inspired countless memes. Below are some of our favorites. And you can read the cover story, which is about how virtual reality will revolutionize the way we play, here:

@stillgray , the Times cover of @PalmerLuckey perfectly captures the reality of VR: you look silly but feel amazing. pic.twitter.com/RpdvNcwTO4

— ashertaz (@ashertaz) August 6, 2015

We are just getting started.... CC @hmltn @oculus @PalmerLuckey @TIME pic.twitter.com/JV5QRRYSrZ

— Robert McGregor (@ID_R_McGregor) August 6, 2015

.@TIME I got a cover for ya pic.twitter.com/doFAmZdj7o

— Matt Ufford (@mattufford) August 6, 2015

The @TIME cover with Palmer Luckey is amazing and really, really odd. So we photochopped it: http://t.co/EnvsNqnJ7V pic.twitter.com/KuZqywjasg

— Jessica L. Conditt (@JessConditt) August 6, 2015

#timemagazine - pic.twitter.com/BQCpMD8dgU - https://t.co/BE4eQlhYFJ

— LCS News Feed (@LCSNewsFeed) August 6, 2015

pic.twitter.com/FmbfGeITKI

— evan 🐇 (@evcon) August 6, 2015

your brain on rift cc @TIME pic.twitter.com/h9e5kbE0Ct

— Cale Bradbury (@netgrind) August 6, 2015

Where's Palmer? http://t.co/LCmPUSlXHK pic.twitter.com/3h2aU5nMMX

— The Verge (@verge) August 6, 2015

@therealcliffyb Couldn't resist. ;) pic.twitter.com/4NQKsHyYT7

— Sean Pelletier (@PellyNV) August 6, 2015

My contribution to the Palmer Luckey cover madness pic.twitter.com/ohRKTIPvHp

— Andrew E. Freedman (@FreedmanAE) August 6, 2015

.@dailydot @TIME Had to be done. pic.twitter.com/9J6baadKSv

— Moi ´・ω・` @ AX2019 (@beat_shobon) August 6, 2015

@therealcliffyb pic.twitter.com/YuQXyg9GkJ

— Devon Scott-Tunkin (@devonsoft) August 6, 2015

@dailydot @TIME pic.twitter.com/n8Iqb8vEM7

— Danny E 🙃 (@dannytwetes) August 6, 2015

Boy, Time has really lost the plot with this cover. pic.twitter.com/lyI3ulVd3r

— Justin “Hoops” McElroy (@JustinMcElroy) August 6, 2015

I'm pretty stoked for this issue of @TIME pic.twitter.com/J0Cr56TJB3

— Jordan Minor (@JordanWMinor) August 6, 2015

The Palmer Luckey amiibo looks pretty dope pic.twitter.com/NJIk1VzqRn

— Dalibor👌 (@DaliDimovski) August 6, 2015

Palmer Luckey's movie career is really taking off. pic.twitter.com/ZJcwn13tER

— Dalibor👌 (@DaliDimovski) August 6, 2015

First costume for #LaraCroftGO unveiled! pic.twitter.com/0IteBAixYN

— Square Enix Montréal (@SquareEnixMtl) August 6, 2015

@therealcliffyb pic.twitter.com/mUcxStVaVb

— Henrique Gonçalves (@henriquegds) August 6, 2015

Write to Olivia B. Waxman at olivia.waxman@time.com.

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