August 6, 2015 7:00 AM EDT

In the August 17 cover story of TIME, we take a look at the rise of virtual reality, the perpetually promised technology of the future that is finally becoming a reality. Here’s a closer look at some of the minds behind the virtual realty gear that will start going on sale in late-2015 and early-2016.

More Must-Read Stories From TIME

Contact us at letters@time.com.

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