A Samsung curved OLED televison is seen on display. Ultra high-resolution TVs -- some curved and some flat -- were a mainstay at this year's show.
David Becker—Getty Images
By Benjamin Snyder/Fortune
August 5, 2015

Samsung Pay now makes it possible to order items directly from the television.

The Korean company supports the ability for consumers to buy apps, download in-app purchases, books and movies. The catch? You need to own one of its smart TVs to make the purchases, according to Engadget.

That means you also need a Samsung account. Once you hook up a credit card or PayPal account, only a four-digit PIN number stand between you and endless purchasing power through the television.

There’s another minor catch. The feature is available only with 2014 and 2015 models of Samsung’s smart TVs, according to the publication.

Contact us at editors@time.com.

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