Nintendo Amiibo
August 5, 2015 10:44 AM EDT

Nintendo is expanding the lineup of its popular toys-to-life Amiibo figurines.

The company announced Wednesday that a new wave of Amiibo will hit store shelves on Sept. 11. The standout of the new offerings is a new 8-bit Mario figure modeled after the design of the original Super Mario Bros., which celebrates its 30th anniversary this year. The Amiibo will unlock additional content in Super Mario Maker, an upcoming Wii U game that allows players to design their own Mario levels.

Other new Amiibo include Super Smash Bros. characters Zero Suit Samus, Ganondorf, Olimar, Bowser Jr. and Dr. Mario. On Sept. 25, Nintendo will also release a series of retro-themed Amiibo that include R.O.B., Duck Hunt and Mr. Game & Watch.

Amiibo, like Skylanders figures before them, are physical toys that interact with digital games via a special computer chip. Nintendo’s take on the idea has proved a success, with more than 10 million of the figures being shipped worldwide so far.

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