Coach Taylor Has a Very Important Message About Texting at the Movies

If there’s one thing that we learned over the course of five seasons of Friday Night Lights, it’s that you really can’t go wrong if you just listen to everything that Coach Taylor (or Tami Taylor) tells you to do. Maybe that’s why Austin’s Alamo Drafthouse—famous for its strict rules on theater etiquette—turned to one of the city’s best-known residents, Kyle Chandler, to reprise his role as Eric Taylor and talk some sense into their patrons.

For licensing reasons, they can’t actually call him Coach Taylor or emblazon his traditional blue cap and polo shirt with the Dillon Panther logo, but we all know what we’re seeing. Even if the stakes aren’t quite as high as winning State, it’s always good to see Coach Taylor delivering one of his infamous inspirational speeches—he even breaks out the old “clear eyes, full hearts” mainstay.