--- description: On Aug. 7, Best Buy will become the first national retailer to stock the much-hyped watch. title: This Deal Could Help Apple Watch Sales Spike image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2a0db3fd8e8816f8/69885c8f196cf479e203744d/gettyimages-477483646.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Apple watch](/tag/apple-watch/) ## Apple watch Update your preferences in [Account Settings](/account/preferences/) Close # This Deal Could Help Apple Watch Sales Spike by [Jonathan Chew / Fortune](/author/fortune/) ## Jonathan Chew / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Jul 27, 2015 1:05 PM CUT  A customer with a newly purchased Apple Watch. A customer with a newly purchased Apple Watch.Eric Thayer—Getty Images by [Jonathan Chew / Fortune](/author/fortune/) ## Jonathan Chew / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Jul 27, 2015 1:05 PM CUT If you’re looking to get an Apple Watch, you might want to consider walking to the nearest Best Buy store from Aug. 7 onwards. A month after the [launch](http://fortune.com/2015/06/17/apple-store-apple-watch/ "undefined") of Apple’s wearable product in the company’s stores, Best Buy will become the first national retailer besides Apple to stock the Apple Watch. It will be available in more than 100 Best Buy stores and on BestBuy.com. By the time holiday season arrives, an additional 200 stores will feature the Watch. “The Apple Watch is a big addition to our stores and website, and we know our customers want it,” Jason Bonfig, senior category officer at Best Buy, said in a [statement](https://corporate.bestbuy.com/apple-watch-is-coming-to-best-buy/ "undefined"). The aluminum Apple Watch Sport and the more expensive stainless steel Watch lines will be among the 16 models available at the outlets, and both will come in their 38mm and 42mm sizes. You can also choose to accessorize your newly-minted Watch with numerous third-party add-ons at [Best Buy](http://www.bestbuy.com/site/smart-watch-accessories/apple-watch-accessories/pcmcat377500050002.c?id=pcmcat377500050002 "undefined"). However, those looking to outfit themselves with the gold Apple Watch Edition — which would cost you at least $10,000 — will not find the models at Best Buy outlets. Sales of the Apple Watch have been a much-sought after number among investors, and the company has refused to make available specific details of how well (or poorly) the Apple Watch has been doing. In the recent third-quarter earnings call, revenues from the Watch were bundled into an “Other” category. “Sales of the Watch did exceed our expectations and they did so despite supply still trailing demand at the end of the quarter,” CEO Tim Cook [told](http://fortune.com/2015/07/22/cook-verbatim-apple-watch/ "undefined") analysts, adding that sales of the Apple Watch during its launch period were higher than the original iPhone, or iPad. That hasn’t stopped analysts from gleaning some insight into the numbers. In a [check](http://fortune.com/2015/07/22/apple-watch-revised-sales/ "undefined") by _Fortune_, Wall Street revised their estimates down from 4 million Watches sold to around 2.53 million, a show of disappointment that surely added to Apple’s subsequent [beating](http://fortune.com/2015/07/22/apple-iphone-sales/ "undefined") in the stock market. _Read next:_ [_Here’s How Much Apple Made From the Apple Watch_](http://time.com/3966803/apple-watch-sales-estimate/?iid=time%5Freadnext "undefined") [_Download TIME’s mobile app for iOS to have your world explained wherever you go_](https://itunes.apple.com/us/app/time-mobile/id328218429 "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3972995/apple-watch-best-buy-stores/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3972995/apple-watch-best-buy-stores/"},"headline":"This Deal Could Help Apple Watch Sales Spike","datePublished":"2015-07-27T13:05:49.000Z","dateModified":"2026-04-13T08:06:09.929Z","description":"It's coming to a big new retailer","url":"https://time.com/3972995/apple-watch-best-buy-stores/","keywords":["Apple watch","Tech","Apple","Best Buy","Tim cook","Apple Store","iWatch","pubdesk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2a0db3fd8e8816f8/69885c8f196cf479e203744d/gettyimages-477483646.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jonathan Chew / Fortune"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2a0db3fd8e8816f8/69885c8f196cf479e203744d/gettyimages-477483646.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple Watch Available at Apple Retail Locations","caption":"Apple Watch Available at Apple Retail Locations","creditText":"Eric Thayer—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/apple-watch/","name":"Apple watch"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3972995/apple-watch-best-buy-stores/","name":"This Deal Could Help Apple Watch Sales Spike"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"The New iPhones and Apple Watch (in Two Minutes)","description":"The rumors panned out pretty well: Apple rolled out two new iPhones and its first smartwatch.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/g54EpOq2/poster.jpg?width=720","uploadDate":"2014-09-09T21:17:32.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/g54EpOq2.m3u8","embedUrl":"https://time.com/3972995/apple-watch-best-buy-stores/","duration":"PT2M","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3972995/apple-watch-best-buy-stores/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```